Signature design and commercial fashion bet for timelessness, comfort and an optimistic color palette

Signature design and commercial fashion bet for timelessness, comfort and an optimistic color palette

• The proposals include garments designed to last in the closet, the inclusion of different craft techniques and a noticeable renewal of the color palette.
• Brands and designers are betting on comfort and everyday life as key features in current proposals.

  • The proposals include garments designed to last in the closet, the inclusion of different craft techniques and a noticeable renewal of the color palette.
  •  Brands and designers are betting on comfort and everyday life as key features in current proposals.
  •  Urban information appears as a commercial trend, especially defined by layering styling and the inclusion of practical accessories.

July 2021. The balance of the runways that have been experienced so far in Colombiamoda 2021 shows the clear intention of designers and commercial brands to aim at timeless, comfortable and everyday use proposals. A clear response to the new world dynamics, product of a year defined by restrictions. Likewise, a message of optimism is evidenced through color, as a brighter and calmer palette emerges with key tones such as pink, orange and yellow. The commercial brands focused on young lifestyles and presented options with urban information and more elaborate styling.

The closing of Tuesday was in charge of Beatriz Camacho, who in collaboration with the brand Vivo, presented her collection Flor de Sal.  Thirty-eight looks that represented a journey of hope, creating garments made of natural fibers, with silhouettes that show the designer’s iconic style, but that fit the new everyday life of women, which transfers from formality to freshness.

Summer dresses in different lengths some of them with localized volumes, wraparound effects and cutouts.  Tops with wide sleeves and comfortable skirts define a collection that abandons the nostalgic palette of the brand to give way to blues, oranges, lime greens, pinks and lilacs; a sort of rainbow that is embodied in prints representing salt crystals.

Meanwhile, the designer Manuela Alvarez in partnership with Arkitect and Artesanías de Colombia, was in charge of closing Wednesday with her runway  show La Esencia.  A collection oriented to mass marketing, but that meets the sustainable, timeless and handmade premises of the designer. Manuela emphasizes the importance that a project like this represents to support craft communities such as those of Duitama in Boyacá and Cartago in Valle del Cauca. Both led by single mothers who are experts of embroidery and weaving techniques that represent a valuable cultural knowledge.  In other words, for Manuela, this collection has a strong message: “behind these clothes there are no machines, but human beings”. The proposal is a complete wardrobe, with garments that are easy to mix and match and includes from bodysuits, shirts with masculine accents, cotton T-shirts, dresses and wrap skirts, to jeans in different silhouettes. The proposal has handcrafted details such as macramé inserts and embroidery techniques.

As for the digital runways, the firm La Petite Mort presented its collection: MASA. An interesting contrast between tailoring and fabrics, whose oversize silhouettes were characterized by overlays, volumes, pleats and resources such as ties to manipulate and adjust the garments, many of them unisex.  The chromatic range broke with the dark tones of the brand to include pinks, peaches, vanilla, yellows and sky blue.

Another digital proposal came from Karina Ochoa, who, with her Infinity Project, unveiled a fashion film that exposes the potential that 3D modeling offers to the fashion industry. It goes from the development of samples to recreate experiences for ecommerce platforms. The audiovisual piece recreated from scratch abstract scenarios, models, makeup, hairstyles and eleven garments such as jackets, pants, skirts, shirts or tops, whose textiles authentically  capture the real fabrics.

New talents had  an important space for visibility at El Cubo Medellin’s town hall; an  onsite catwalk that gathered four fairly recent projects in the market.  Tinto Verde, outlined the potential of graphic narrative applied to garments and presented styles that pay tribute to cultural diversity.  Its prints, inspired by folk, exalted nature, positivism and emphasized the power of color.  Tenuit Lingerie, revealed its sensual and feminine proposal of underwear, garments made of cold fabrics, transparencies, ribs, lace and ornaments such as hoops.  Bodys, bras, tops, tights, kimonos, shirts and harnesses, were some of the garments that were seen on the catwalk.

Lievre proved why pants are a key piece in the wardrobe and how this brand has made them a differentiated, versatile, comfortable, timeless and practical product.  On stage, dancers and models celebrated everyday life through its varied references made of fabrics with elongation, repellency and durability qualities.  For its part, Pineapple don ́t have sleeves, was a true expression of fun, love and eighties aesthetics, with its collection With love, Pineapple,  wanted to extend a love letter on the catwalk, for it, the heart was the graphic element present in all its garments from dresses, skirts, shirts, pants and accessories.

The catwalk schedule on Tuesday and Wednesday included the academic component. In physical format, Universidad Pontificia Bolivariana presented Design + Talent, a fashion show that celebrated the twentieth anniversary of the School of Costume Design with the performance of twenty-one brands of graduates.  Proposals were presented in different categories such as: underwear, swimwear, activewear, outerwear, tailor-made, tailoring and athleisure wear.  For its part, the Colegiatura launched its fashion film Perfil Original para una Nueva Humanidad, in which thirty-eight students from the institution and three fashion design graduates participated: Camilo Álvarez, Juliana Estrada and Sara Jaramillo.

In terms of commercial proposals, Offcorss presented digitally Be you for you, leave your mark, a complete collection of basics for the children’s segment.  Trucco’s Jeans launched a fashion film with an urban influence.  Risky silhouettes and processes such as finishes and gradients, in addition to patchwork or embroidery appliques.

Punto Blanco decided to go back to the roots of the brand and unveiled an underwear proposal that extends its color palette to serene tones such as rosewood, sand, nude and terracotta. In terms of outerwear, fluid silhouettes, soft and light fabrics and knitted ensembles predominated.  Gef also opted for a fashion film in which two aesthetic languages were the key players: the first one focused on urban, futuristic styles, nautical allusions and the exploration of garments on garments. The second language was an reference to the bohemian world with a palette of neutral tones, smooth denim and details on the garments.

Colombia’s Fashion Week® represents not only the reactivation of the industry in Latin America, but also an important platform to showcase talent and fashion proposals on a global context, in which the union of the industry’s sectors is one of the greatest lessons learned during last year.

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