Conferences invited fashion industry to connect with the Fourth Industrial Revolution, improving their processes through technology, synchronizing talent, creativity and entrepreneurship.
- The place where the future of the fashion business is written, UPB-Inexmoda’s knowledge pavilion, had the participation of great personalities such as the designer Kenzo Takada, Microsoft CEO in Colombia Marco Casarín, and Raddar’s founder Camilo Herrera and Ada Gómez Jolly, Trends and Development Director for Fashion Snoops in Latin-America.
- Conferences invited fashion industry to connect with the Fourth Industrial Revolution, improving their processes through technology, synchronizing talent, creativity and entrepreneurship.
- The knowledge areas inside the fair: Trends Forum and the Prospective Forum, also presented themes related to technologies 4.0, beside the different opportunities of growth and empowerment of the businesses within the fashion industry.
July 2019.In this Colombiamoda’s especial 30th edition, knowledge spaces invited the fashion industry to face the Fourth Industrial Revolution challenges, to be part of the change with different experiences, explore how to transcend and be part of its functioning.
“We have three big moments of knowledge, the Inexmoda-UPB’s Knowledge Pavilion, the Trends Forum and the Prospective Forum, approaching from different perspectives about how the Fourth Industrial Revolution is disrupting the business models, the ways we consume, and how everything is reflected in the Fashion Industry”, explained Inexmoda’s Knowledge and Trnasformation Director, Lorenzo Velásquez.
The agenda began connecting knowledge around how the brands and business models evolve, from consumer’s behavior. The conference “Fashionistas de la Cuarta Revolución Industrial”, with Microsoft General Manager in Colombia since 2015 Marco Casarín, talked about how to take advantage of technology as an ally seeking for competitiveness, dealing specifically with the actors within the Fashion System, designers, consumers, traders, among others. The speaker invited the Fashion System to maintain change in the route sheet to the digital transformation “this is a growing industry, allowing creativity and free expression in every level, you transform experiences and people, one person at a time, I would call it the perfect democracy, because it allows absolute inclusion of each talent and their different way to be manifested”, stated the speaker.
Likewise, Raddar’s founder Camilo Herrera was part of the conference “El Consumidor Colombiano 30 años después”, talking about how 30 years ago Colombiamoda began in a year of important events for the Country. “When the tradeshow began, it was hard to imagine how the fashion industry was going to be, all the garments, fashion, channels, prices and brands you can find today. Today, after three decades of economy, innovation and fashion advances, the question emerges, how different is today’s market, and how is it going to be in the next 30 years?” the expert finished inviting to keep one step ahead the changes coming for the digital revolution market.
On the other hand, famous designer Kenzo Takada participated with his talk “Transcategory, brands extension to other industries and product categories”, through his moderator Felipe Espinosa, Creative Director of 3cero2. Kenzo, the first Japanese creative designing clothes and one of the first to release a collection ready to use, talked about his beginnings in fashion, his trajectory as a designer, his experiences in the industry and his visit to Medellin and Colombiamoda 2019.
In addition, Trends and Development Director for Fashion Snoops platform in Latin-America, Ada Gómez Jolly, presented her conference “Macro Colores 2020 y su Metodología”, the main applicable colors to any creative industry such as Apparel, Footwear, Accessories, Home and Marketing.
Furthermore, the Trends Forum, a knowledge space placed in the yellow pavilion, had a renewed proposal following the fair’s theme, with talks like “Tecnología de moda” by Edmundo Miralles, Microsoft Cloud Director; “La Diversidad como Fuente de Innovación” by OpenLab; “Tendencias Visionarias Otoño-Invierno 19/20” by Inexmoda’s knowledge team and “Oportunidades en Internet de las Cosas” by Marela Embus, CTI Solutions Developer from RutaN.
Also, the Prospective Forum located in the White Pavilion and in alliance with Microsoft, had different interaction spaces, and through three different stages, people got prospective information for the industry surrounding technologies 4.0. In the first stage, Inés the robot determined what kind of consumer was each assistant through different questions. The Second Stage introduced a social listening interactive experience, and there, different social media posts were shown in real time, about the tradeshow, and according to their comments, their mood could be measured.
In the Third Stage, with the VR lenses, Hololens, assistants lived an experience of brand’s mixed reality, where they could see the garments in 3D from different stores like Tennis, NafNaf, Saha, Pilatos and Parchita. Finally, in 5 different rooms, visitors could experiment consumer, economic, environmental and cultural sustainability experiences.
These three knowledge spaces came renewed to Colombiamoda 2019, thinking in the fashion industry, where the appropriation of new technologies is fundamental looking for a competitive and sustainable future.