The Inexmoda-UPB Knowledge Pavilion won over its attendees with fashion trends and 4.0 Industries

The Inexmoda-UPB Knowledge Pavilion won over its attendees with fashion trends and 4.0 Industries

During the three days of the Trade Show, the Inexmoda – UPB Knowledge Pavilion will share a complete program consisting of 22 free conferences and 6 workshops that will be broadcast via streaming.

  • The academic space of Colombiatex de las Américas 2019 gave its attendees valuable knowledge during the first day of the Trade Show, knowledge surrounding trends and different views on the Orange Economy and 4.0 Industries.
  • During the three days of the Trade Show, the Inexmoda – UPB Knowledge Pavilion will share a complete program consisting of 22 free conferences and 6 workshops that will be broadcast via streaming.
  • Topics such as Visionary Trends for Spring-Summer 20/20, 4.0 Industries and digital transformation, were some of the conferences carried out during the first day.

January 2019 Connecting knowledge about 4.0 Industries and the Orange Economy  is the invitation made by the Inexmoda – UPB Knowledge Pavilion within the framework of the Colombiatex de las Américas 2019 trade show. This space is offered thanks to eight years of partnership with Universidad Pontificia Bolivariana, where both institutions have worked together to transform the players of the Fashion System through knowledge.

“Universidad Pontificia Bolivariana and Inexmoda believe that education is an essential pillar so all of us can contribute and innovate the Textile – Clothing sector. With the Inexmoda- UPB Knowledge Pavilion and the projection of this great Trade Show, we became a team that believes, supports, and strengthens the Fashion System,” said Presbyter Julio Jairo Ceballos, General Headmaster of the Pontifical Bolivarian University.

This year 22 free lectures will be held at the Metropolitan Theater during the first two days of the trade show, and on the third day participants will be able to put their knowledge into practice at 6 workshops that will be held within the Plaza Mayor venue. For those who cannot attend, the conferences are transmitted daily via streaming through www.colombiatex.com, thanks to partnership with the Telemedellín channel. In addition, as an innovation, attendees will be entitled to a certificate of participation from Inexmoda and UPB.

“The goal of the Inexmoda-UPB Knowledge Pavilion is to cross borders, which is why we are committed to physical and virtual platforms so that knowledge can reach many places in the world in order to update those passionate about the Fashion System who want create changes and transformations in the industry,” said Lorenzo Velásquez, Director of Knowledge and Transformation at Inexmoda.

The academic agenda of the Inexmoda-UPB Knowledge Pavilion began with the “Visionary Trends for Spring-Summer 2020” conference by Lilly Berelovich, founder and owner of the New York trend forecasting platform, Fashion Snoops, who presented a broad perspective of inspiration from which each trend is born, how influencers emerge, and how they are translated into the national market.

Inexmoda and Fashion Snoops have been working together for the Fashion System for a year, their objective has focused on generating shares mainly in the Colombian and Ecuadorian markets, with firm intentions of continuing to empower the projection of both companies and increase the knowledge of industry entrepreneurs.

On the other hand Margarita Baena, CEO of Woma SAS, a research and development company, held the conference “4.0 Fashion for dummies,” guiding a simple and applicable tour through the concepts, technologies, and development of the 4.0 Industry.

“I am very excited about 4.0 fashion, because it is an era where we know what the final consumer thinks, we understand what the user needs, and we can make a very interesting match between user and consumer,” said Margarita Baena, lecturer of the Inexmoda-UPB Knowledge Pavilion.

Also, the Scientific Research Director of MIT’s Sloan Initiative on digital economy, George Westerman, was in the academic axis with the conference: “Your company does not need a digital strategy,” based on research, leadership, and innovation in digital technology. “Technology is moving very fast but organizations move very slowly; when you think about digital transformation within a company, the problem is not technology, it’s transformation,” Westerman said.

The Inexmoda-UPB Knowledge Pavilion will deliver content surrounding the Orange Economy during its second day, where leaders such as these will be present: Felipe Buitrago, Government and Strategic Areas Director; Camilo Herrera, founder of Raddar, Consumer Knowledge Group; and David Melo, Vice-Minister of Culture. Eight additional conferences will be linked with the purpose of finding common ground between various sciences, disciplines, and professions that enhance the Fashion System.

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