The Colombiatex de las Américas trade show connects knowledge to improve sales and productivity of the Fashion System

The Colombiatex de las Américas trade show connects knowledge to improve sales and productivity of the Fashion System

Deputy Minister of Business Development, Saul Pineda Hoyos, highlights the agenda of competitivity for the textile chain.

  • Inexmoda highlights the exchange rate and level of inflation as factors to stimulate business at the Colombiatex de las Américas trade show and throughout 2019.
  • Deputy Minister of Business Development, Saul Pineda Hoyos, highlights the agenda of competitivity for the textile chain.
  • The Governor of Antioquia, Luis Pérez Gutiérrez, invites us to “connect knowledge” for developing intelligent textiles.

January 2019 The Deputy Minister of Business Development and Minister of Trade, Industry and Tourism, Saul Pineda Hoyos, welcomed national and international exhibitors and buyers who participate, beginning Tuesday, in the Colombiatex de las Américas 2019 trade show. He invited them to share the optimism and confidence the National Government has in this sector, which represents 8.5 percent of the manufacturing industry

Pineda referred to the Dane Manufacturing Industry Survey, stating that after four years of decline in production, the textile and garment industry showed a 2 percent growth up to November of 2018.

Meanwhile, exports grew at a rate of 7 percent in both sectors, in contrast to the increase of apparel imports–15.9 percent, and textiles–25.9 percent, in the same period.

Together with Vice-Minister of Foreign Trade, Laura Valdivieso Jiménez, and the Director of the Program of Productive Transformation (PTP), Camilo Fernández de Soto, Saul Pineda highlighted the scope of productive alliances promoted among a group of 86 national garment manufacturers, mostly SMEs, and 15 large chains of commerce, to jointly develop the “Buy our Own” policy and stimulate production and sales of national textiles.

Also, Camilo Fernández highlighted the motto of the Colombiatex de las Americas trade show, “Connect Knowledge,” and said that this concept is applicable to the “Productivity Factories” that will be developed throughout the country, backed by SENA and other entities. The aim is to commit 1,000 companies with an investment of $21,000 million in the first year, to achieve an 8 percent raise in company productivity indicators.

For his part, the governor of Antioquia, Luis Pérez Gutiérrez, highlighted the strength of Inexmoda to position these trade shows–Colombiatex and Colombiamoda–as benchmarks of the sector in Latin America. In passing, he invited entrepreneurs of the textile chain to “connect knowledge” for developing intelligent textiles demanded by the market. “What is most different is yet to come, and this is one of the challenges for entrepreneurs of the sector,” he said.

At the opening ceremony of Colombiatex de las Américas, the Executive President of Inexmoda, Carlos Eduardo Botero Hoyos, offered a heartfelt voice of solidarity to the Government and National Police during the moments of pain experienced currently by the country due to last Thursday’s attack against the General Francisco de Paula Santander Cadet School, extending it to families of the deceased and wounded in this criminal act that the whole country has denounced.

Referring to the positive macroeconomic policy factors that should drive Fashion System business this 2019, Botero Hoyos referred to two essential issues for stimulating domestic demand and export growth: low inflation, which closed in 2018 at 3.18 percent, and the exchange rate’s competitive level, which allowed for an increase in external sales of more than 13 percent up to November of last year, according to the Dane.

Carlos Eduardo Botero invited entrepreneurs to “connect knowledge,” to unite expertise, synergies, and experiences for positioning brands, and to join together to continue impacting and boosting business of this industry, basing it on technological developments and digital trends.

He also reiterated the offer to the National Government and President Ivan Duque, in particular, to count on Inexmoda to accompany processes that promote improvement of Fashion System competitiveness in all regions of the country.

The Secretary of Economic Development of Medellín, María Fernanda Galeano, highlighted that this Colombiatex de las Américas trade show generates an economic impact on local tourism of about 11 million dollars and a hotel occupancy of 86 percent, one of the highest of the year.

The 31st version of the Colombiatex de las Américas trade show has 534 exhibiting brands, about 15,000 buyers–1,800 of them international–from 60 countries, and is held at Plaza Mayor Medellin until Thursday, January 24.

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