Streetwear-style garments, with international certification that supports its sustainable origin and its 100% local elaboration, were seen on the runways of Colombiamoda 2018.
- Streetwear-style garments, with international certification that supports its sustainable origin and its 100% local elaboration, were seen on the runways of Colombiamoda 2018.
- The voice and knowledge of peasants, artisans, growers, and people who have been marginalized in Colombian history was felt on the ALADO catwalk, raising awareness in the public about this problem.
- The singer JBalvin was launched as a designer in a collaboration with Gef. This catwalk, where vibrant colors and metallic accents stood out in garments created by Colombian talent, displayed sports influence and accessories inspired by the artist.
July 2018 Colombiamoda 2018, an event where technology, innovation, creativity, and knowledge converge to strengthen the ever-growing Colombian Fashion System, thus supports sustainability, competitiveness, and productivity of all those entrepreneurs who meet today. For three days they will demonstrate how they use and reinvent their ideas, starting from the multiple strengths of their own environment and observing what they cannot see at first glance.
First of all, on The Cube‘s catwalks, emerging talents such as Beat a Bee stood out with its “Heartbeat Symphony” collection of sports products. The Fokus Green brand, participant of the City of Medellín and Inexmoda’s project, Épica: Innovation Challenge, presented “Better Habits“, a collection composed of twelve male garments and ten feminine garments streetwear style, with international certification for its support of sustainable origin and 100% local production. Two other brands that presented their catwalks were La Mar – Sensual Shop and Geraldine Lustgarten.
Is there something that moves Colombians? Recognizing their childhood, culture, sayings, and customs…this was what was transmitted by Alexandra Bueno in the Non Stop catwalk, Fashion the Colombian Way, and its collection, “Pan y Canela”. Transported in time, it reflected the pride of being Colombian through pieces with oversized silhouettes, Vichy paintings, asymmetries, overlapping of garments, and details such as the use of balloon sleeves and frayed endings. Denim skirts seen since 2000 made up part of the looks printed in drill, cotton, and knits in shades of white, black, cream, red, and blue.
The music changed and the second Non Stop catwalk, Fashion the Colombian Way, brought with it endless movement and contemporary versatility called MICLOTT. As formulated by its designer Juan Miclott, the “Unfold Miclott” collection was a reminder to live in the present, where the main roles were Bermuda shorts, plays on silhouettes, satin textiles, and Texan boots.
Opening the eyes and looking inwards
The Avon Foundation, together with designers María Luisa Ortiz and Diego Guarnizo, introduced its both male and female collection “Purification“, a statement against female violence. We saw looks in which local craft, support for gender equality, and respect for women was accentuated, all in a botanical setting where national flora was highlighted among garments and accessories. “Opening the eyes and looking inwards” was a runway where Colombia was exalted, where values predominated, and feelings were awakened by the environment and biodiversity.
The University Foundation of the Andean Area revealed the creative minds of its students in feminine and masculine looks with interventions in denim, experimentation in washes and various supplies, as well as a formal proposal through prints. The TVynovelas Magazine joined Studio F in this edition with a summery and versatile collection, along with a white vs. black game where the Latin figure was accentuated in each step, and vertical striped prints were present. Prints were also seen in Maaji, the most colorful catwalk of the day. There, accessories with an ethnic and artisanal air stood out for their fringes and appliqués, along with looks for more formal occasions, besides others in the activewear category.
There was also inauguration of The Vogue Talents Corner, where innovative products made by Vásquez & García, Divina Castidad Handbags, and Guio Di Colombia were displayed.
ALADO – With a collection made of 100% Colombian fabrics, a socio-political issue that has affected the whole world was addressed: exile. Based on its life engine, social art, and along with different foundations and NGOs, this brand managed to open the eyes of the public by showing how art and design are vehicles for communication. It lifted the voice and knowledge of peasants, artisans, growers, and all those people who have been marginalized in Colombian history, trying to raise awareness in the public about this problem.
With her creative irreverence and Chevrolet, Andrea Landa, exhibited her WABI-SABI catwalk, where for the first time male looks were seen. Not only were aesthetics perceived, but the idea of imperfection; what are deteriorated and traditional garments stood out for their delicacy, femininity, and sensuality, where legendary techniques such as basket and braiding were used in the handling of leather—all with a worn, torn, and aged look.
The Colombian artist JBalvin, launched at Colombiamoda 2018 as a designer, along with Gef was responsible for closing the first day of the Trade Show with a Colombian collection for women, men, youth, and children: JBalvinXGef Vibes. Using dance as an artistic characteristic, a group of young people and children were in charge of opening the show dancing to the rhythm of the artist’s songs, welcoming what would be the catwalk: an explosion of primary colors with a sports influence. The looks proposed urban silhouettes, prints, metallic fabrics, bomber jackets, and translucent synthetic materials which were in upper and lower garments on models that radiated energy. Also present was one of the strongest current fashion trends which began in the 1990s: carrying the logo or name of the collection in full view. Unique accessories such as sunglasses, caps, backpacks, and scarves provided contrasts of suitable colors, where each detail was part of a melody full of creativity and innovation.
The runways of the first day of Colombiamoda, Colombia’s Fashion Week®, reflected the identity and sense of belonging of a country that has diversity of values to highlight and preserve as its history, heritage, and culture.