22,482 people from 52 countries attended the Trade Show, highlighting the presence of 14,424
- More than 1,300 appointments between buyers and exhibitors, and a general sense of recovery, opened the most important textile business agenda in Latin America: the Colombiatex de las Américas trade show organized by Inexmoda.
- 22,482 people from 52 countries attended the Trade Show, highlighting the presence of 14,424
- The “Connecting Knowledge” theme was applauded by the attendees, given the importance of sharing sciences, disciplines, and professions in favor of the Fashion System.
January 2019. Inexmoda, the institute that Knows, Connects, and Transforms the Fashion System of Latin America, reaffirmed its commitment to the Industry and once again closed a Trade Show that was accompanied by business and new initiatives related to sustainability, latest trends in textiles and supplies, and proposals with the Origin Colombia seal, new features observed by exhibitors and buyers.
This edition brought about business opportunities of around USD481 M, a projection certified by the Invamer polling firm. Of these businesses, 42% of investments are in projected purchases of textiles, 20% of machinery, 15% of supplies, 8% of threads and yarns, and 4% of technical solutions, besides others.
“At Inexmoda we celebrate the positive dynamics of Colombiatex de las Américas 2019, beginning with the increase of the average ticket purchase, growth in the number of international buyers, and effectiveness of more than 1,300 appointments with exhibitors, arranged previously through our online business platform. This allows us to have positive results in business expectations that account for recovery of the Colombian economy,” said Carlos Eduardo Botero Hoyos, CEO of Inexmoda.
International buyers interested in finished products and full package were connected to new opportunities in hand with Inexmoda, ProColombia, and the City of Medellin at the Business Roundtable. This generated business of USD6.5M from appointments of 65 buyers with 170 exhibitors, achieving purchases in products such as swimwear, shapewear, sportswear, and lingerie.
“We are very optimistic about this year’s results because we team up with Inexmoda, the Mayor’s Office of Medellin, Propaís, PTP, and the Ministry of Commerce, Industry, and Tourism. Also, because the 300 buyers–who came from 21 markets with whom Colombia has a current commercial agreement–highlighted quality and variety as always, demonstrating the confidence they have in this country as a supplier. They were interested in products and sectors such as flat and knitted fabrics, elastics, lingerie, swimwear, uniforms, and sportswear,” said Juliana Villegas, Vice President of Exports of ProColombia. She added, “Thanks to the varied mechanisms we use to bring international demand closer to Colombian offer, we created more than 300 appointments at the business conference plus buyers’ visits to the Trade Show stands, spotlighting the fact that 126 buyers attended the Trade Show for the first time.”
Optimism and good results were evident in comments by the exhibitors. “Colombiatex de las Américas is a platform must, for a company in the Textile-Clothing sector. We have been attending the Trade Show since its first edition and on this occasion we have achieved excellent business and relationships, leading to a very positive start to the year,” said Roy Azout, Corporate Manager of Textiles Lafayette.
Committed to city development
Colombiatex de las Américas confirms its commitment to the industry. Results obtained are achieved through partnership with entities such as the Mayor’s Office of Medellin, ProColombia, Tigo-Une, Telemedellín, and UPB, among others, which facilitate relations, knowledge, and dissemination of the main news of our trade show. According to figures given by the Mayor’s Office of Medellín, during the Trade Show hotels were at 88% occupancy. This is how the economic spillover for Medellin is reported at approximately USD 11 million.
News: Acknowledgements that make a difference
During the Trade Show Inexmoda highlighted sustainable organizations; 18 companies demonstrating innovations participated. One of these companies was Fabricato, whose Fashion and Promotion Manager, Claudia Vásquez, confirmed that the fact of having displayed their sustainable initiatives–which have been part of the company for some time–allowed attendees to be interested in their processes. They have been developing them for several years but were not yet recognized, and today through the Trade Show they can stand out as a sustainable brand.
On the other hand, Inexmoda spotlighted and thanked joint work done with allies such as the Mayor’s Office of Medellín, Ministry of Commerce, Industry, and Tourism, Productive Transformation Program (PTP), Government of Antioquia, and others. With these allies the Institute achieves transformation of entrepreneurs on a national level through various projects which have improved Fashion System productivity, sales, and competitiveness in Colombia.
Latest trends in knowledge, fashion, and illustration
Fans of the Fashion System attended the Inexmoda-UPB Knowledge Pavilion which dealt with 4.0 Industry and Orange Economy themes. There were 22 conferences with an attendance of 8,470 people and connection via streaming of 7,719 through the allied channel of Telemedellín. Finally, 300 people enjoyed 6 practical workshops.
In addition, the Trends Forum displayed the latest trends in supplies, textiles, and Denim for the Spring-Summer 2019 season, and held all eyes at its 11 full-house conferences. More than 2,000 people were updated on sustainability, innovation, and trends research by the Inexmoda-Fashion Snoops alliance. Moreover, Mercado Gráfico presented the talent and creativity of 21 Colombian graphic and visual artists.
Connecting Knowledge was the main objective of Colombiatex de las Américas 2019, where relationships, business, and knowledge continued to impact the industry and the varied public attending the Trade Show, corroborating the importance of being part of this business platform which is a stage for activation, positioning, and visibility for participating companies.
Other figures from Colombiatex de las Américas 2019: