New implementations, changing ways of thinking, connecting knowledge, and understanding the consumer were the main objectives of this academic space.
- Within the program of the Inexmoda-UPB Knowledge Pavilion, four Macrotrends were presented which will be highlighted during the second season of 2019.
- This conference of the academic space brought together more than 1,125 attendees and 573 people via streaming.
- New implementations, changing ways of thinking, connecting knowledge, and understanding the consumer were the main objectives of this academic space.
January 2019. Connecting Knowledge opened the morning session of the second day of the trade show within the Metropolitan Theater. With the question, What’s happening in the world? we invited not only entrepreneurs, but also designers, students, and fashion enthusiasts to train and update for free in regards to strategy design and creative processes based on the identification of new options of human thought and behavior.
The Macrotrends set forth by Maite Cantero, Knowledge Department Coordinator at Inexmoda, and Luisa Fernanda Henao, Fashion Analyst of Inexmoda, were four in number. “These are some of the problems that are occurring globally from economic, political, social, and artistic standpoints, representing all the changes that occur on various fronts. It is important for the industry because in some way, all that happens influences decisions made by the consumer,” said Luisa Fernanda Henao.
Global Nomads was the first Macrotrend highlighted in this academic space, where the importance of the other, of inclusion, and of the community was discussed, as well as how minorities are becoming the new majority. Additionally, Custodians of the Planet, the second topic, was based on everything related to change, protection, and care that the world needs, including sustainability from social and other elemental aspects.
On the other hand, Creative Revolutionaries, emphasized how–from our creativity–we can restart and rethink the system from a creative and cultural standpoint without having to go to war to create changes. The conference concluded with a Self-reflection topic, inviting us to think from intuition and our inner being. Only in this way can we create external changes that seek well-being and tranquility, allowing each person to be reflected in the world.
“Everything presented in the talks of the Inexmoda-UPB Knowledge Pavilion is aimed at educating and inspiring us so that we can make new implementations, and change our way of thinking so as to connect a little more with what is in the mind of the consumer, see where he is headed, and discover what it is that we human beings are looking for,” concluded Maite Cantero.
These topics join the constant search by Inexmoda for process evolution in the Fashion System, aided by various fields of study. Through knowledge and culture interaction between its most important players and the creative industries is allowed and fostered. This is relevant information for brands, since it will allow them to know how the consumer is shared depending on events and situations that permeate his mind and are experienced globally.