Like the conferences, the topics of the workshops were Circular Economy and Digital Influence.
- After two days of academic conferences, the last day of the Inexmoda-UPB Knowledge Pavilion culminated in eight workshops that updated attendees’
- Like the conferences, the topics of the workshops were Circular Economy and Digital Influence.
- Colombiatex 2019 will be the next moment to witness a new edition of the Inexmoda – UPB Knowledge Pavilion.
July 2018 Learning acquired during the two days of Inexmoda-UPB Knowledge Pavilion conferences, Colombiamoda’s axis of knowledge, were put into practice through eight workshops. These were led by national and international experts from Facebook, Pinterest, Sigma Studios, Eversocial, among others.
“Knowledge gains greater value when applied, and for this reason two years ago we added workshops to the agenda of the Inexmoda-UPB Knowledge Pavilion. These are places to open the minds of attendees and show them how to apply what they learned to their organization. The Fashion System does not stop; it changes every moment and its players must go at the same speed of this change to be able to stand out in the market,” said Lorenzo Velásquez, director of Inexmoda’s Innovation and Research Laboratory.
In a dynamic, creative, and innovative way, Colombiamoda workshop attendees discovered different ways of applying Circular Economy and Digital Influence. Experts Lorena García, manager of Circular Economy Platform of the Americas, and Yan Camilo Vergara Gallo, Innovation and Strategy CEO of Jiuman–Creative Economy, demonstrated opportunities for circular economy in fashion. A diagnosis was made of operations currently carried out by participating companies, thus enabling them to implement circular business models.
With the help of Federico Willis Gil and Lina María Arbeláez, co-founders of T-Lab Collective Construction, a workshop was held to identify options to develop or grow a business. Beginning with the construction of a business matrix, routes and possible ways to boost the companies were created.
Highlighting digital influence, workshops were held by experts from two of the most important current social networks: Facebook and Instagram. Natalia Ferreira, Pinterest LATAM Community Manager, gave an introduction to this social network in which she explained what this platform is and advised content creators on how they should use it to their greatest advantage. In another workshop, emphasis was placed on how Facebook and Instagram can be two useful tools for entrepreneurs when boosting their business.
Expanding the use of social networks, with Marian Villa, CEO in Eversocial, a workshop was dedicated to digital foundations: learning how to structure your brand in networks, focusing on how to find the best channel and precise moment for brands, and how to make the most of attracting users. Among the workshops there were also some aimed at the consumer as an agent of change and creator of experiences, as well as time focused on tools to improve communication, dictated by Sigma Studios.
In all there were 28 periods, including both conferences and workshops, which made Colombiamoda the perfect moment to mix fashion, business and knowledge.
Fusion of fashion and culture
For the first time, the Inexmoda-UPB Knowledge Pavilion had a place focused on fashion, gastronomy, culture, and music–a stage dedicated to bringing together various spheres of Fashion System knowledge, creating a new dynamic in the knowledge axis of Colombiamoda 2018.
Attendees at the Inexmoda-UPB Knowledge Pavilion were able to witness an experience that connected them with different musical artists from Medellín, with fashion brands that exhibited their products, and with different types of cuisine. This experience was possible thanks to the joint work of the Ministry of Culture with its project “Medellín Cultural City”, the Metropolitan Theater, and Inexmoda.
About 12,138 enthusiasts of the Fashion System were updated in this academic section that semiannually continues to reach its players, maintaining them avid in knowledge and constant training, and 4,051 single users who did it via streaming, thanks to the transmissions of the Telemedellín channel. In 2019, the Inexmoda-UPB Knowledge Pavilion will continue its practice of democratizing free knowledge in Latin America.