The Graphic Market, an Artextil and Inexmoda’s bet, has the participation of 20 Colombian illustrators who are exposing their talent and creativity for Colombiatex de las Américas visitors.
- During Colombiatex de las Américas, Inexmoda-UPB Knowledge Pavilion and the Graphic Market, were spaces of the tradeshow inviting to an update of both knowledge and trends.
- The space where the future of the fashion business is written, Inexmoda-UPB Knowledge Pavilion, celebrates 10 years working with the same purpose: the knowledge transformation of the fashion system, presented lectures connected with entrepreneurship and sustainability.
- The Graphic Market, an Artextil and Inexmoda’s bet, has the participation of 20 Colombian illustrators who are exposing their talent and creativity for Colombiatex de las Américas visitors.
January 2020. Colombiatex de las Américas opened its first day with an agenda full of knowledge. Inexmoda-UPB Knowledge Pavilion, a space made thanks to 10 years of collaborative work with the Universidad Pontificia Bolivariana, in which both institutions have worked for the transformation of fashion system actors from the knowledge and the experiences, focused on entrepreneurship, sustainability and how to achieve professional and work success.
“Inexmoda – UPB Knowledge Pavilion is the place where the fashion system future is written, where the criteria is shaped in order to evolve and revolutionize, where knowledge flows and is shared within an inclusive space with great projection. With the knowledge we provide stability and rigor to the Fashion System”, stated Julio Jairo Ceballos Sepúlveda, UPB’s Principal.
One of the highlighted lectures of the academic agenda was, Future Profiles: transformations of the higher education and changes in the professions and occupations, in which Álvaro Gómez, vice-principal of the UPB, explained how higher education faces relevant challenges related to the arrival of the Fourth Industrial Revolution and the wave of creative and cultural industries, checking those occupations and professions which can be replaced by artificial intelligence and which can be transformed substantially.
“We have multiple learning ways and we have to look for the best way to do it, hopefully based on solving real issues adjusted to the needs so the knowledge can become a transforming experience”, stated Gómez.
On the other side, the lecture Strong Actions against the textiles smuggling in charge of the Coronel Oscar Cortes Dueñas, Vice principal of the tax and customs police, exposed the achievements obtained by the Tax and Customs Police against textiles smuggling, through the implementation of an Integrated Control Center Against Textiles and Footwear Smuggling – CIC2CT and the strategies of legal commerce areas ZCL (in Spanish) and Incubators of legality.
The Coronel Oscar Cortes Dueñas, left three important messages to the assistants: crime does not pay; we must be within the frame of legality and formality; and we have to believe on the institutions and generate trust to start denouncing.
From environmental sustainability, Luis Felipe Salom, Logistics Consultant and operations direction, made the lecture Trends in Logistics: How to add value to the textile industry through outsourcing, in which he gave and approximate to the added value on logistics and the role of operators within strategy, making known the operators market, the most important trends in the market and a study about an outsourcing case and adding value to the textile industry.
“Outsourcing is not a fashion issue, at the end of the day is not an option, it is a way to be competitive and sustainable in a market demanding more competitive costs and scales that may be different “, stated Luis Felipe Salom.
Graphic trends a must see of the Tradeshow
Inexmoda with its purpose of making visible and promoting the creative talent of the country, came once again to Colombiatex de las Américas with Graphic Market, a Project between Inexmoda and Artextil in which graphic artists express their design proposals, aiming to open new opportunities within the market. For this edition 20 artists participated from cities like Medellin, Bucaramanga, Barranquilla and Bogota.
“Thanks to this space we have managed to make visible the graphic design link, a differentiating link within the textile chain. We are in a world that is becoming more connected every day and it is necessary to differentiate not only because of the silhouettes and the processes, but also the local talent, that is why Inexmoda and Artextil are engaged with this initiative. For this edition we can find graphic designers with proposals with a very interesting textile approach, focused on the last trends, so that is what we want to show: creativity, talent and how we can transform the textile industry through this alliance”, stated Ana Marcela García, Brand manager from Artextil.
Participating on the Graphic Market is the opportunity so designers can get connected with the national and international visitors and discover business opportunities with brands from the Country’s industry, as Jhon Yalanda has done, who for the second consecutive year participates on the Graphic Market; moment that allowed him to connect with Lafayette, design illustrations for one of its collections and generate handmade designs for his image bank.
On her side Claudia Ramirez, who has been a graphic designer for five years, comes for the first time to the Graphic Market with her brand Tapir.co: “This morning I received around 16 people, what makes me very happy because I have made many contacts, opened new opportunities, so I am very excited because I know that from now, there is a long way to go in the industry”
Colombiatex de las Américas, on its first day, reaffirmed its importance to connect professionals from the industry with the market, but also remains being an updating platform regarding the business trends to generate new commercial opportunities.