• Colombiatex+Colombiamoda 2021 presents a strong scenario of free knowledge to update those passionate about the fashion industry on different topics that are trending in the market.
• In this edition the scenario has 20 onsite and digital conferences, developed from July 27th to 29th, to continue learning firsthand from important national and international experts.
- Colombiatex+Colombiamoda 2021 presents a strong scenario of free knowledge to update those passionate about the fashion industry on different topics that are trending in the market.
- In this edition the scenario has 20 onsite and digital conferences, developed from July 27th to 29th, to continue learning firsthand from important national and international experts.
- The Inexmoda-Sapiencia Knowledge Pavilion has been working with four thematic axis: Innovation and Prospective, Digital Transformation, Fashion and Trends, Social and Environmental Sustainability.
July 2021. Colombiatex+Colombiamoda 2021 presents a strong scenario of free knowledge to update those passionate about the fashion industry on different topics that are trending in the market, a space created to keep transforming and connecting the industry with different knowledge. From July 27th to 30th, the Knowledge Pavilion Inexmoda-Sapiencia is offering more than 20 physical and digital conferences to continue learning firsthand from important national and international experts.
For this special edition of the show, an important ally has arrived: Sapiencia, an entity that following its philosophy of promoting training and education, joins this axis to continue promoting knowledge. “For Sapiencia, the expectation of the alliance with Inexmoda is focused on the possibility of giving continuity to a process that Inexmoda had already been developing which is to bring knowledge to the fashion industry on issues related to materials, trends, merchandising and marketing; now printing an important component: democratizing events, a reality thanks to virtuality,” said Carlos Chaparro Sanchez, general director of the Higher Education Agency.
In this sense, the Inexmoda-Sapiencia Knowledge Pavilion has defined four thematic groups, under which the space Innovation and Prospective has been developed, where innovative experiences are addressed and experts project the world of the future with their discourse. Digital Transformation, this illustrates the challenges and the need to move towards digitality, thought from the scope it generates in the industry. Fashion and Trends, it shows the way in which fashion is transformed and where it’s headed, understanding its transversality and impact on society.
Social and Environmental Sustainability, a subject that has been a flagship in this edition and that continues to gain strength, it sets out the actions taken by fashion industry to generate a lower environmental impact, and on the other hand contribute to the use and optimization of resources; furthermore, become a source of support for communities and grassroots groups are exposed.
“For Inexmoda it is of paramount importance to continue contributing to the transformation of knowledge, alliances such as the one with Sapiencia allow us to continue on this academic and formative path. The Inexmoda-Sapiencia Knowledge Pavilion has become a national and international scenario that provides an opportunity for all those who are passionate about the Fashion System to be updated on the most diverse topics that today set the tone for trends and competitiveness” said Lorenzo Velásquez, director of Knowledge and Transformation at Inexmoda.
In this sense, during the first day of the show, 6 conferences and discussion groups were held, starting with Chasing Zebra Companies instead of Unicorns, by Alejandro Escobar Correa, strategic manager and founder of Sectorial.co, who proposed a reflection around the way in which entrepreneurs project their growth and the importance of thinking about its control to achieve more realistic goals.
“For a company to become a unicorn, that is to say, for its market value to exceed one billion dollars, has become the goal of many businessmen and entrepreneurs; with this purpose, accelerated and sometimes uncontrolled growth has been sought. On the other hand, a zebra company focuses on growing in a controlled manner, with profitability and social impact”, said Alejandro Escobar, founder of Sectorial.co.
Also, one of the Latin American professionals with the greatest knowledge on the impacts of digital transformation in companies attended, Salvador Barrena (Sales Director Centric LATAM) who explained how and why digital transformation solutions have empowered companies such as C&A, TechStyle, Vostok Service and Pangaia.
In the same way, the Inexmoda-Sapiencia Knowledge Pavilion was also the stage for the political scientist and master in fashion cultures, Valeria AKL, to share her master’s thesis, where she evaluated the dynamics of building Colombia’s country brand , in which fashion is used as a soft power tool. Nation branding: fashion, bodies and international power was the space called where she reveals a bit of the insides of the culture and how the perception of this is being built from fashion industries.
“It is important to analyze the behavior of state and non-state actors in the political system, to understand how we are positioning as a country to the world, and to understand that culture plays a relevant role in this aspect. Also, digging the link between geopolitics and the fashion industry, I was able to understand the way in which bodies are used to represent a nation, and how these are used to create imaginaries of Colombianness,” said Valeria AKL.
Fair’s first journey ends with the Social and Environmental Sustainability axis, presenting the conference Fashiontech x a sustainable industry, by Elizabeth Salim, creator of the Reciclados Híbridos project, known as the first sustainable fashion project in Mexico.
During the second day, one of the contents presented was Trends SS 2023 – cultural feelings for the fashion market with Ada Gómez, Development & Trends, Fashion Snoops Latin America director, who analyzed the four feelings and emotions that will be moving the consumer:
“Knowing what the consumer thinks and desires reveals important information when anticipating and thinking about the main trends for Spring Summer 2023,” said the director of Fashion Snoops.
The schedule continues at the Inexmoda-Sapiencia Knowledge Pavilion, with 11 conferences and discussion groups that will take place on Thursday and Friday at Plaza Mayor Medellin also, through www.colombiatex.com or www.colombiamoda.com.
Once again, Inexmoda, through its fairs and specially in this edition of Colombiatex + Colombiamoda 2021, ratifies its commitment to knowledge and transformation, in addition to understanding the importance of alliances as projection and knowledge scenario.
Photo Gallery: https://galeria.inexmoda.org.co/galeria/category/pabellon-del-conocimiento/