20,000 people physically visited Colombiatex + Colombiamoda 2021 from July 27 to 29, According to the daily symptom survey, 55% of those people had their COVID-19 vaccination.
According to ProColombia the special edition of Colombiatex+Colombiamoda 2021 achieved export opportunities for a partial amount of US$10.7 million.
- 20,000 people physically visited Colombiatex+Colombiamoda 2021 from July 27 to 29, According to the daily symptom survey, 55% of those people had their COVID-19 vaccination.
- According to ProColombia the special edition of Colombiatex+Colombiamoda 2021 achieved export opportunities for a partial amount of US$10.7 million.
- There were 400 exhibitors, who actively participated physically and digitally with nearly 7,000 national and international buyers. Today the digital business platform has achieved close to 1,600 effective appointments.
July 2021. Inexmoda accomplished for the textile, apparel and fashion industry the realization of the special edition of Colombiatex+Colombiamoda 2021. An event that showed its power, resilience and adaptability within a context where despite having new rules, the game continued and showed that the industry is alive and with the conviction that the union and teamwork will continue to be the source to contribute to the economic revival of the city and the country
“Today we close the special edition of Colombiatex + Colombiamoda 2021, where we once again gathered to promote the Fashion System, applaud its resilience and celebrate its future. It took three days to show that the Fashion System is more alive than ever and that it is an industry on the rise thanks to the tenacity of the entrepreneurs who lead it. The figures are overwhelming and with deep satisfaction, we see how spending in Fashion between January and June 2021 grew 26% over the same period last year, figures that show a dynamic sector and an accelerated recovery. This special edition showed the firm conviction of entrepreneurs to come together to seek new opportunities, to try and continue their path of growth and prosperity,” said Carlos Eduardo Botero, executive president of Inexmoda.
Around 20,000 people physically visited Colombiatex+Colombiamoda 2021 from July 27 to 29, According to the daily symptom survey, 55% of those people had their COVID-19 vaccination. becoming a fair that came as a proposal of hope and optimism that reflected the feelings of exhibitors, buyers, visitors, students and designers. On the digital fair, there were about 60,000 reproductions in the fashion and knowledge modules, being a scenario that allowed connecting those passionate about these contents online.
“This is a promise that we made about two months ago with Carlos, that we were going to make Colombiamoda and it was not easy because the numbers were challenging. The city is in an economic reactivation and I believe that this is the best contribution that one can make at times like these for the business community, to reactivate the economy,” said Daniel Quintero, Mayor of Medellin.
Specialized business between exhibitors and buyers in a physical and digital way.
The specialized trade show of the special edition of Colombiatex+Colombiamoda 2021 was composed of 400 exhibitors, who actively participated physically and digitally with nearly 7,000 buyers, highlighting the participation of countries such as the United States with 19%, Mexico with 16% and Ecuador with 14%. A dynamic achieved thanks to the constant support of ProColombia as a strategic ally in the procurement of international buyers.
“This event is not only happening because of the energy and talent of Carlos Eduardo and his team, it is not only happening because there is a local administration like Daniel Quintero’s that wants to restore all these events and generate enthusiasm again, it is happening because there is also something that we are improving as a country and that is called mass vaccination,” said President of Colombia, Iván Duque Márquez.
From the Virtual Business Platform, active since July 19 and valid until August 6, more than 1,600 effective appointments have been made between buyers and exhibitors, an innovative digital proposal that continues to promote business dynamics online.
“Inexmoda’s two major events became great accelerators of economic reactivation securing exports for the fashion sector. Between purchases on the spot and expectations of future sales, a partial amount of US$10.7 million was reached, by more than 390 buyers from 26 countries that were invited by ProColombia. United States, Guatemala, Costa Rica and Ecuador were the countries that made the most purchases and the favorite products were sportswear, girdles, swimwear and underwear. Thanks to attributes such as quality, unique designs, innovation, technology and sustainability,” said Flavia Santoro, president of ProColombia.
Fashion won the hearts of the final consumer.
The physical and digital experience of Colombiatex+Colombiamoda 2021 included the Fashion Market and Vogue Talents Corner, where 30 brands were in charge of sharing experiences in person. Presenting, in addition to their design proposals, initiatives that impact different environmental and social causes. This activity was accompanied by a shopstreaming where brands such as Disney, AVON, Leonisa, Mundo Único, among others, were in charge of connecting with their consumers and offering through www.colombiatex.com and www.colombiamoda.com their latest collections and products at a click away.
The business hub was also accompanied by the Trends Forum, held physically and digitally, where 26 conferences on the Fall-Winter 21-22 season were shared. More than 1,100 people witnessed this space created to update in knowledge of the fashion industry, from trends and macro trends.
Fashion returned to the physical runways and was democratized with virtuality.
The excitement was felt again on the catwalks of Colombiamoda, Colombia Fashion Week®, which, in person, brought together nearly 7,000 attendees in the ten runways. The entire program was in charge of 31 designers, 50 design students and 6 commercial brands participating in the fashion moments carried out physically and digitally.
The collaborations were one of the highlights: Diego Guarnizo together with the AVON Foundation and three Latin American designers, Annaiss Yucra, Cindy Castro and Paulina Anda, were in charge of opening the special edition, bringing a strong message through fashion: rejection of gender violence.
The program also featured other collaborations such as Beatriz Camacho with the technology brand Vivo, Éxito, Artesanías de Colombia with MAZ, and Socarrás with Coca-Cola, each proposal was responsible for transmitting its essence and demonstrating how it is possible to make collaborative work between the fashion industry and other sectors, co-creations that called for sustainable and social proposals.
Fashion had no limits in this special edition thanks to commercial brands such as GEF, Punto Blanco, Offcorss, Truccos, La Petite Mort, Karina Ochoa, among others. That stood out for their participation in the digital staging where technology and creativity were responsible for presenting their latest fashion collections, through inspiring concepts.
The academy once again showed what it is made of through fashion design, Universidad Pontificia Bolivariana, Universidad de Medellin, La Colegiatura and the Andean Area, came to this special edition with proposals that were perceived physically and digitally to continue to demonstrate the talent of young people who begin their career path.
And finally, the emerging talent of Tinto Verde, Lievre, Tenuit Lingerie, Pineapple don’t ́ have sleeves and One Half, were in charge of presenting their proposal inside El Cubo. Ventures that are part of the project Epica: Innovation Challenge of Inexmoda and the Mayor’s Office of Medellin. Another proposal was Carmen Nava, a Venezuelan migrant from the Valiente program of Inexmoda, USAID and ACDI/VOCA, who had the opportunity to present her talent on this same stage.
The magic of each runway was possible thanks to the work of AVON, the official makeup artist for the fourth consecutive year, who used 14,614 units of product from their portfolio. Lipsticks, foundations and eyeliners were the ones with the highest volume and use. These were used by a team of 36 people, including makeup artists, stylists and assistants, as well as more than 250 models during the four days of activities.
Avon is happy and proud to participate in one of the first major scenarios of economic recovery in the country. Colombiamoda is an event as important for Colombia as for Latin America as Colombiamoda and undoubtedly generates a positive impact on the dynamics of businessmen and entrepreneurs in the fashion and beauty industry throughout the region. As the official makeup artist of the fair, AVON invested around 1.7 billion pesos in different activities during these four days, also boosting the independent businesses of the more than 675 thousand representatives in the Andean region. It fills us with optimism and hope to have met again at this milestone event for fashion and we know that many more positive things are to come for the sector and for our country,” said Maria Adelaida Saldarriaga, general manager of the Andean Cluster at Avon.
Environmental and social sustainability shone in the special edition of the event.
Inexmoda has been reflecting in the framework of its events sustainability as a cross-cutting theme that should be highlighted within the fashion industry. Brands are currently committed to environmental and social proposals that benefit the industry and the community.
One of the spaces was the Sustainability Route, where 40 companies from the textile, apparel and fashion industry shared their experiences and processes implemented through practices such as: clean water and sanitation, climate action, social inclusion, affordable and non-polluting energy, responsible production and consumption. In a physical and digital way, attendees were able to learn how brands such as OFFCORSS, Fatelares, SUTEX, Punto Blanco, Muverang, GEF, Leonisa, Lafayette, among others, join these different initiatives.
The Metropolitan Area of the Aburra Valley was an essential ally in the development of this scenario, which, as an environmental authority, supported this event that took place within the special edition of Colombiatex+Colombiamoda 2021.
Entrepreneurial dreams are fulfilled in the special edition
Inexmoda, in its mission to continue transforming the entrepreneurs of Antioquia continues to work in strategic alliances with entities such as the Government of Antioquia through Proyecta, New Markets program, “this time 200 productive units of the department are strengthening their business models to generate new export opportunities, we understand the importance of reviving, supporting and reinforcing the Fashion System, not only women’s and men’s clothing, Through Inexmoda we have realized that the Fashion System is huge, we found in the different sub-regions entrepreneurs in leatherwork, jewelry, footwear, household linen and now we are also bidding on other types of activities especially orange economy and creative economies that are related to the fashion system“, said the Secretary of Economic Development, Innovation and New Economies, Daniela Trejo Rojas. During the special edition, 20 entrepreneurs of this project had the opportunity to walk through the fair and network with participants.
Knowledge that reached national and international fields
Colombiatex+Colombiamoda 2021’s knowledge axis was reloaded with apprenticeship thanks to a new edition of the Knowledge Pavilion held in conjunction with Sapiencia, who joined Inexmoda’s purpose of continuing to be a source of knowledge through these academic spaces that, for this occasion shared knowledge among eleven international experts from countries such as the United Kingdom, Spain, Mexico, Peru, Bolivia, Argentina and nine national experts.
Nearly 7,000 people were part of the Inexmoda-Sapiencia Knowledge Pavilion, moments that were complemented with digital conferences through www.colombiatex.com and www.colombiamoda. Innovation and Prospective, Digital Transformation, Fashion, Trends and Social and Environmental Sustainability, were the topics that inspired the attendees, becoming once again the stage where the future of the fashion business is written. The program continues digitally until July 30th.
Masterclasses, workshops and consultancies: approaching with fashion business experts
From July 27th to 30th, those passionate about the fashion industry have been able to participate in six masterclasses, six workshops and consultancies with 12 experts, who virtually connected with more than 330 students until today, businessmen and entrepreneurs, interested in opening to new knowledge from thematic such as: digital marketing, business model, consumer, trends, retail, among others.
Inexmoda alongside Colombiatex+Colombiamoda 2021 honored the Fashion System and reassured that its work is to continue contributing to the growth and reactivation of a dynamic, changing industry with the potential to carry on its growth paths. Thanks to the allies who made this edition possible and to the industry enthusiasts who believed in Inexmoda and joined the event.
Descarga las fotografías de esta edición especial: https://galeria.inexmoda.org.co/
Kit de prensa Alcaldía de Medellín: https://bit.ly/375RKaI