Inexmoda announces that colombiamoda extends the business branch dates

Inexmoda announces that colombiamoda extends the business branch dates

Inexmoda announced that the Business Meetings dates will be extended until Thursday 6 August, and the Market Place Online Store until Sunday 9 August. In the Business Meetings there are 455 offering brands, that have presented novelties as biosecurity garments, technical textiles, medical protection garments and workwear. In the business platform there are 3.200 buyers

  • Inexmoda announced that the Business Meetings dates will be extended until Thursday 6 August, and the Market Place Online Store until Sunday 9 August.
  • In the Business Meetings there are 455 offering brands, that have presented novelties as biosecurity garments, technical textiles, medical protection garments and workwear.
  • In the business platform there are 3.200 buyers from which 2.500 are national from departments like Antioquia, Cundinamarca, Valle del Cauca and Santanderes; and 700 international buyers from Countries like Ecuador, Mexico, United States, Costa Rica and Puerto Rico.
  • The Trends forum will continue offering 14 academic talks about fashion trends and the exhibition of the Textile forum for the meeting attendants until Thursday 6 August.
  • The Marketplace Online Store of Colombiamoda with Mercado Libre will keep its doors open until Sunday 9 August, with 85 brands offering, in which stands out the participation of 35 entrepreneurs.

July 2020. Inexmoda, in the frame of Colombiamoda, The Digital Fashion Week, announced that the dates of the business branch will be extended, composed by Business Meetings that will go until Thursday 6 August, and the Marketplace Online Store that will be available until Sunday 9 August.

The 31st edition of Colombiamoda, The Digital Fashion Week, is being made through digital channels, a format opening great opportunities for the fashion business, as there are no borders nor limits so the entrepreneurs of the fashion system can connect with their clients at any time from any place. This is why Inexmoda, as organizer of the event, decided to extend the dates of the business branch so the entrepreneurs can keep boosting these channels and therefore have more time to connect with their suppliers, international clients and final consumer.

“The business dynamic in the digital world is very different than the physical; the digital channels facilitate the communication in business and allow our entrepreneurs to navigate freely through digital surroundings in the search of new opportunities. To extend the dates of the Business Meetings and the Marketplace Online Store of Colombiamoda, opens a window so our entrepreneurs can continue meeting and selling, and thus, boosting these spaces of digital connections”, said Carlos Eduardo Botero Hoyos, CEO of Inexmoda.

Digital Business Meeting: meeting point between entrepreneurs and specialized buyers

The business branch that characterizes Colombiamoda, is being made digitally over a relationship platform in which 455 offering brands are participating, and gathers product categories like textiles, machinery, supplies, clothing, footwear, accessories, among others, thanks to the amplitude allowed by virtuality, and also new opportunities have been evidenced through the development of new product lines such as:

  • Biosecurity garments like face masks made with fabric and PVC.
  • Medical protection garments.
  • Antibacterial and fluid-proof textiles.
  • Workwear: staffing evolves in technology to become specialized garments protecting workers on their duties.

The Business Meeting has the participation of different regions from Colombia in which stands out the presence of entrepreneurs from Antioquia, Norte de Santander and Santander. Also, Countries like Peru, Brazil, Portugal and Uruguay are part of the offering group.

The suppliers participating in the Business Meeting of Colombiamoda, will have the opportunity to continue getting connected through the virtual platform until Thursday 6 August with 3.200 buyers that are part of this encounter. 2.500 are the registered national buyers with missions coming from Antioquia, Cundinamarca, Valle del Cauca, Santander, Caldas and Atlántico.

In addition, to the meeting are added other 700 international buyers from more than 30 Countries thanks to the support of ProColombia, coming from Ecuador, Mexico, United States, Peru, Panama, Costa Rica, Puerto Rico, among others.

Through the platform have been scheduled around 4.200 meetings between the registered entrepreneurs, who will be able to maintain the business dynamic for six more days to the once previously established.

The Trends Forum gathers trends and business

The Business Meeting participants will be able to continue enjoying the full programming of the Trends Forum with 14 conferences about fashion trends, and additional content that Inexmoda will offer for the suppliers and the buyers.

Furthermore, the textile forum will continue presenting trends through a photographic exhibition of supplies and associated textiles to the fashion trends for Fall-Winter 20/21.

Marketplace Online Store with Mercado Libre: Colombiamoda will keep taking fashion to households

The doors of the Marketplace Online Store of Colombiamoda with Mercado Libre will remain open until Sunday 9 August to energize the fashion sales in the homes. This store presents 85 brands, from which stands out the participation of 35 entrepreneurial brands that will learn about the dynamic of this channel in order to capitalize it and develop it in time.

“One of the biggest challenges for the Fashion System entrepreneurs is to establish commercialization channels that spur the growth of their companies. The Marketplace Online Store with Mercado Libre is a wonderful opportunity so the entrepreneur of the Country can learn about the channel and capitalize it on the long term, so extending the dates of this space can be an opportunity to keep learning”, said Leonor Hoyos, Director of Connections from Inexmoda.

This is how Colombiamoda will continue keep its doors open with the business branch, and in consequence, accomplish its mission of energizing the industry, in times in which learning and quick action are the key.

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