The Digital Fashion Week had its first day dedicated to fashion, through fashion shows and entertainment activities, prepared for this edition on a new format. colombiamoda.com had around 34.000 visits during the broadcast of the Fashion Shows and the Entertainment of Colombiamoda 2020. AVON next to Diego Guarnizo, UPB, COTTON USA, Arkitect Beatriz Camacho, Guio
- The Digital Fashion Week had its first day dedicated to fashion, through fashion shows and entertainment activities, prepared for this edition on a new format.
- colombiamoda.com had around 34.000 visits during the broadcast of the Fashion Shows and the Entertainment of Colombiamoda 2020.
- AVON next to Diego Guarnizo, UPB, COTTON USA, Arkitect Beatriz Camacho, Guio Di Colombia and Lugó Lugó, were those in charge of surprising with their creativity during the first day of the Fashion Shows of Colombiamoda.
- From the Entertainment Branch, there were brands such as AVON, Falabella, Leonisa, Alcaldía de Medellín, among others, that got close to the Fashion System enthusiasts through the screen.
July 2020. One of the most expected moments of Colombiamoda 2020 is here. The Digital Fashion Week had its first day dedicated to fashion, through fashion shows and entertainment activities, prepared for this edition with a new format proposed by Inexmoda, with a clear purpose: democratize fashion to take it to all the corners of the Country thanks to technology.
www.colombiamoda.com had around 34.000 visits during the first day of the Fashion Shows and Entertainment broadcasts, who had the chance to witness how creativity wakes up according to the current contexts. The brands, designers, Young talents and collaborations presented on the fashion shows of the first day, reflected different ways to express their talent, transmitting reflections, with social messages, evidenced through videos in charge of generating emotions from inspiring stories.
The Fashion Shows of Colombiamoda 2020 began with a cry of Freedom, as Diego Guarnizo named its new collection presented next to AVON and its Foundation for Women Colombia, who with Catalina García from Monsieur Periné, sent a message of respect towards women, even more during lockdown, times in which the gender violence has increased, rising the reported incidents in the Country up to 175%.
The collection was inspired on the swallows which are embodied on every garment with the objective of taking a message to the women and reminding them their value and helping their self-esteem, proclaiming the campaign AVON has been promoting, #AisladasNoSolas (#IsolatedNotAlone).
The dandelion, was also part of the inspiration, an element used on the Fashion Film as an analogy for freedom, and through these healing flowers that turn into life seeds, a call is made to that being that complements women, as a boosting engine promoting and facilitating the flight.
Moving on with the program of the fashion shows, the time arrived for the Young creators. The students from Universidad Pontificia Bolivariana presented six visions of fashion through disruptive proposals in charge of the students from the Clothing Design faculty of the University.
Playfulness, hedonism, transgression, feminine erotism, reconnection, identity and roots, were the mixture of elements evidenced on each one of the proposals, that also, had the personal narrative of each one of the creative minds behind.
“The virtual stages present us a great challenge of commitment from everybody. As university we have believed in this alliance with Inexmoda to provide knowledge to an industry, that despite contingency, is dynamic, competitive and challenges us all constantly regarding creativity and innovation. Inexmoda and UPB are a clear example that when the forces are combined between the industry and the academy, great impact ideas and projects come out”, said the Pbr. Julio Jairo Ceballos, principal of the Universidad Pontificia Bolivariana.
On the other hand, the brand COTTON USA presented a fashion show that made reference to the cotton fields in an Indian collection with raw tones and finished with indigo and deeper shades, representative fabric in the history of the fiber.
The afternoon arrived and with it the fashion show by Beatriz Camacho and Arkitect, in which was presented “Amazonas”, a collection that had as inspiration the tropical jungle where the environmental, cultural and ethnical diversity was the protagonist. This project had the participation of 412 women clothing manufacturers from Colombia, who are part of an initiative by Grupo Éxito to develop and support the national textile industry.
The collaboration between Arkitect and Beatriz Camacho was presented during Colombiamoda 2020, had 59 garment references and 5 from footwear in which were included motion dresses, printed bodysuits and irregular skirts, and also highlighted because through the garments it was embodied the exuberance of nature from prints. A proposal in which sustainability was a fundamental issue, as it was created with natural fibers as linen and biodegradable cotton and also had digital printing, technique that doesn’t involve the use of water.
“…We took advantage of this creative proposal, to deliver an awareness message in which we celebrate the environmental, cultural and ethnical diversity from our Country, and we also invite that independent, fun, relaxed Colombian woman to celebrate that diversity by respecting and loving nature. Proudly wearing the symbols that highlight the Colombian richness”, stated Beatriz Camacho, Colombian designer.
The night of the fashion shows of Colombiamoda 2020 was accompanied by Guio Di Colombia and Lugó Lugó, designers, that from two disruptive proposals, took two essential messages: equity and new luxury.
The designer from Cali Guio Di Colombia presented his collection “New Man” focused on the genderless line, which was made with tailoring techniques. Overcoats, jackets, pullovers and cardigans with irregular cuts, as well as pants with de-structured design keys stood out within the performance made at the Olímpico Pascual Guerrero Stadium from Cali.
On the other hand, Lugó Lugó and Chateau De Noir presented “Resaca en el motel Nutibara” (Hangover at the Motel Nutibara), a collection for Spring/summer 2021 inspired on the 50’s, which referenced the reminiscence of a fun night, contrasted with a sunshine in which well-being, new challenges and opportunities, are an excellent combination.
This contrast was reflected on the garments, in which elegance and comfort mixed, two complements that become more useful in these COVID-19 times. This is how the pajama within a collection was proposed as a functional element for outdoors and indoors, that with style, allows to be on conventional places.
ENTERTAINMENT EXPERIENCES FROM HOME
Colombiamoda, The Digital Fashion Week, also released during Thursday 30 July its first activities from the entertainment branch. There, brands like AVON, Falabella, Leonisa, Alcaldía de Medellín, participated and got connected with the Fashion System enthusiasts with different activities and learning.
AVON, official make-up artist of Colombiamoda 2020, proposed a digital activity with a reality show style in which two make-up artists from its Color Community participated using AVON make up and faced each other in a color challenge.
On the other hand, Falabella, had its first activity in the frame of Colombiamoda 2020, participating with its project Colombia Diseña ahora en Falabella.com (Colombia Designs now at Falabella.com) through conversations with the participation of Paulina Vega as a host, with different designers from the industry as guests, having conversations from different topics beyond design. Today characters like Renata Lozano, Camilo Álvarez, Daniela Battle, among others, participated.
From culture, Colombiamoda 2020 presented the documentary “Tradiciones Mágicas de Antioquia” (Magical Traditions from Antioquia) in charge of Gobernación de Antioquia and Alado Diseño, who were in charge of reflecting the world behind a dress, from three different looks and experiences: the Knua Tule community, the village Caimán Nuevo from Turbo, who makes molas; women clothing manufacturers of ruanas in Sonsón and women from Urrao who make patchwork quilts. All this history came from a study made by Alado Diseño working to recover the identity and the ancestral knowledge from Antioquia looking to incorporate it to the Fashion System.
This is how the fourth day of Colombiamoda, The Digital Fashion Week closed, still betting on fashion democratization through new disruptive and unconventional formats connecting different actors at www.colombiamoda.com . Tomorrow Friday 31 July, the programming continues from fashion, business and knowledge, during the fifth day of the event that will finish the next 2 August.