Gef and j Balvin come together to introduce this year’s most vibrant collection

Gef and j Balvin come together to introduce this year’s most vibrant collection

Introducing VIBRAS, a GEF and J BALVIN collection; a collaboration in which Brand and artist come together to design an urban proposal for everyone (women, men, teens, and kids), created by 100% Colombian talent.

VIBRAS – J BALVIN x GEF 

Introducing VIBRAS, a GEF and J BALVIN collection; a collaboration in which Brand and artist come together to design an urban proposal for everyone (women, men, teens, and kids), created by 100% Colombian talent.

Both music and fashion give rise to connecting passions. GEF celebrates this crossroads along with superstar J BALVIN creating a collection inspired in his style, in urban culture, and global aesthetics of music, dance, and sport. Garments and accessories drawing from the Athleisure trend (Athletic & Leisure), and energy overflow from the 80s and 90s in a vibrant palette featuring warm colors like mustard yellow, red, and orange meet the cold blue, green, and the unmissable black, white and jasper gray.

A proposal in which J BALVIN debuts as a designer with input in every step of the creative process, working hand in hand with GEF, and with highlights such as 3D prints in laser applications of metalized materials, felt, and plastics along with signature images of dinosaurs, palm trees, and smileys the use novel materials such as metalized flat-woven fabrics with spandex, see-through plastics, and mocktwist textures in oversize garment silhouettes, crop tops, parkas, hoodies, joggers, leggings, and accessories like, waistbags, cleat bags, caps, socks, and kerchiefs.

Under the concept Wear it, Move it, Vibrate, the GEF x J BALVIN collection aims at aiding in social transformation from the stand of music. Proceeds from the VIBRAS bag sales –poster item of the collaboration will be donated to Unión Latina, a corporation in Medellín dedicated to the construction of social fabric in working-class neighborhoods through dance and art.

The J BALVIN x GEF collection will be available starting July 25 at all the GEF stores in the country, at www.gef.com.co, and at GEF stores in Costa Rica.

Share your best vibes with #JBalvinxGef

WWW.JBALVINXGEF.COM 

Contacts: Sandra Becerra sb@sandrabecerra.com

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