Cultural roots: the true value of Colombian design presented by BCapital

Cultural roots: the true value of Colombian design presented by BCapital

BCool received national and international specialized visitors to live social experiences and acquire unreleased collections from Colombian designers.

  • BCapital opened its gates to its fifth edition in Tequendama Hotel in Bogotá, an event that Inexmoda, as its organizar, defines as a cultural space exhibited through a fashion staging.
  • BFashion presented stagings characterized for highlighting new talents, the exaltation of the origins and the garments functionality.
  • BSmart opened its agenda to talk and reflect about the impact of the super heroes in the ways people consume, the new masculinities, experiences that today’s consumer is craving for and the value cultural roots have as a differentiating element for the brands.
  • BCool received national and international specialized visitors to live social experiences and acquire unreleased collections from Colombian designers.

October 2019. BCapital opened its gates to its fifth edition in Tequendama Hotel in Bogotá, an event that Inexmoda, as its organizer, defines as a cultural space exhibited through a fashion staging. During the first day of the event, designers, brands, experts in several themes and fashion system passionates converged in order to enjoy the authentic stamp of Colombian design.

BFashion, stagings with authenticity and vanguard

BFashion, the fashion axis of the event received the assitants with its 5×5, a shared runway format presenting five looks from five emerging designers , where the irreverence within men’s fashion and the subtlety of feminine fashion shared scene to present brands and new design promises: OSOP, La Michelle, The Shirt Lab, Juan Enríquez ,and Vana.

Other of the atypical formats proposed in BFashion, was Estudio del B presenting Banco de Bogota with Paula Mendoza for Cano, with a collection called Tayrona, inspired by the Colombian Woman and her roots. Assitants could appreciate jewels with a mixture between maximalism, delicacy, and femininity, characteristics paying tribute to the indigenous cultures in the Country and the pre-Columbian era.

On the other hand, Punto Blanco presented it collection Siente PB, inspired on the landscapes from Galerazamba, Bolívar, with neutral colors and silhouettes with sporty and casual touches, a proposal reflecting the versatility in all its splendor.

Closing the fashion Schedule, the designer Andrea Landa presented her collection S.K.I.M.O.S, a timeless, distinct and authentic proposal. Gathering traits and the most characteristic costumes of the Eskimos, and her garments stood out by techniques such as the embrodery and the stitch, as well as the tribal figures, making reference to the Winter tribes.

BSmart, forward thinking reflections about consumer and fashion

BSmart schedule, the space where the experts from several disciplines reflected about current themes such as sustainability, consumer’s behavior, design and market prospective, opened with one of the most expected talks: “Marvel 80: comics as a reflect and fashion influence day to day”, in charge of the advertiser specialized in marketing and communication Adriana Convers, specialized fashion blogger Camila Villamil and the journalist and political analyst Diego Bolaños as the moderator.

The conversation was about how comics reflect reality of what happens in the world, from fashion and lifestyle to generate a connection with the consumer, to the point in which its contents have defined the ways to dress and consume from the audience. “Comic superheroes and an alternative life in the comic books and that is why they reflect the lifestyle of the common citizen, and consequently all the fashion manifestations from the moment. The relation between fashion, design, high fashion costumes of these characters is so close that in 2008 Met Gala Thematic was about the superheroes”, stated the Blogger Camila Villamil.

The Schedule continued with the talk “Collaborative Design: a place for exploration”, with the participation of Juliana Díaz, Chevignon’s Marketing Director, the designer Diana Crump and Carlos Eduardo Botero Hoyos, Inexmoda’s CEO as the moderator. This space was made with the collaboration of the Brand with the designer on the collection “Our Heritage”, that will be presented on BCapital’s second day at 9:00 p.m.

Juliana Díaz, invited the brands to create this kind of collaborations: “Collaborations make us think further, get out of the ordinary and give the opportunity to a new designer to get into a brand’s heart, explore it and reinterpret it”.

BSmart also reflected about the challenges to generate new experiences for the consumer, cultural sustainability and a new look for the masculinity within the market. Brands as Adidas and El Cielo restaurant shared their leanings driven to generate memorable experiences for their clients.  Paula Mendoza, Diego Guarnizo and Verdi Design, for their part, highlighted the importance to connect brands with the ancient knowledge and its roots in order to stand out the local atributes and generate diferentiation in the international markets. Finally, Lugó Lugó and Juan Miclott shared the new looks of the masculinity in the market, and how the consumers evolution has broken down gender stereotypes traditionally known. 

BCool, experiences and design for final consumer

BCapital’s lifestyle space offered the visitors social experiences and the possibility to acquire unreleased collections from Colombian designers with an authentic stamp such as La Petite Mort, Lugó lugó, Inanna Swimwear, Joyería Oriana Miranda, Joyería La Cano, Alado, FEHH, Maralta, Vintro and Exex.

This space was also visited by around 20 national and international buyers, specialized on the boutique channel of author designs “Currently the Colombian author design is going through a boom within the international market; Colombia’s designers offer a lot of creativity, inspiration and unique elements not found in other parts of the world”, stated María Fernanda Rodriguez, specialized buyer from Boho Hunter, USA.

This way, BCapital successfully closes its first day, an Inexmoda’s bet to exalt Colombian design through unconventional staging for Bogotá. During the second day, the event will live an schedule full of deep talks about sustainability on BSmart, collaborations between brands and designers on BFashion and an experiencial closure in charge of Chevignon in BCool.

Prensa Inexmoda
ADMINISTRATOR
PROFILE

Entradas relacionadas

Leave a Comment

You must be logged in to post a comment.

WhatsApp chat