Confident women, wrapped in bright colors and graphic prints with a psychedelic influence

Confident women, wrapped in bright colors and graphic prints with a psychedelic influence

Clothing made 100% in Colombia, boosting the country’s textile industry, highlights the workforce, artisan talent, and proposals linked with sustainability during the Arkitect by Custo catwalk.

  • Clothing made 100% in Colombia, boosting the country’s textile industry, highlights the workforce, artisan talent, and proposals linked with sustainability during the Arkitect by Custo catwalk.
  • Looks made with renewed techniques, color combinations, a mix of shapes and prints, along with innovative compositions, stood out in the inaugural catwalk of Colombiamoda 2018.
  • The line of home décor products welcomed a new market niche in fashion and interior design.

July 2018 With a catwalk full of color, design, graphics, and dynamic digital staging, a new edition of Colombiamoda, Colombia’s Fashion Week®, was inaugurated, led by Arkitect by Custo. Its location, CEDI Envigado in Medellín, was the perfect complement to live a truly Colombian experience.

Arkitect, textile and clothing business of Grupo Éxito, began its 10-year anniversary celebration of extraordinary fashion associations in this edition of Colombiamoda 2018, presenting a timeless collection with its first international partner–Custo Barcelona, ​​a brand recognized, among other things, for its bright psychedelic prints…and the inaugural catwalk of Colombiamoda 2018 was no exception.

The international designer and the Colombian fashion brand’s collection was a collaboration that continued taking a chance on the exercise of democratizing fashion with a production made 100% in Colombia, driving the textile industry of the country, highlighting its workmanship, artisan talent, and sustainable proposals.

Irina Jaramillo Muskus, manager of the Grupo Éxito Textile Business added, “This initiative is part of our commitment not only to democratize fashion by giving all women in the country access to designer clothes with incredible prices, but to do so consciously, since 100% of the garments are made in Colombia in more than 20 workshops in the country “.

Collection Proposals

During the parade, fuchsia was the protagonist when it came to makeup trends of Spring 2018. After having been put aside, it came back with strength. On the other hand, the hairstyle was composed of straight hair with movement.

Similarly, fresh and modern looks for day and night were seen, versatile and commercial through bright colors and graphic prints. The garment that stood out among the models was of prints on total looks through suits of pants and dress complements; shoes highlighted graphic plays and color contrasts as in canvases with or without laces, sandals with ankle

straps, the  always comfortable slip-ons, and mules, acknowledged as one of the must-see shoes of 2018 fashion trends. The designer also found a way to communicate his aesthetics through other accessories that included scarves, backpacks, and stamped purses.

Another value highlighted during the catwalk was the meaning of a woman. The proposed garments together with their combinations of fabrics reaffirmed the importance of self-expression, of being unique, of being sexy but sophisticated, of individuality, of consolidating their identity—and the way in which this enlivens innovation and experimentation in the industry.

Arkitect at home by Custo

What was one of the biggest pluses of the collection? The product line of home décor was dazzling, opening the eyes of the entire country to welcome in a new market niche in fashion and interior design. The objective of this collection towards its consumers is a complete lifestyle experience, expanding its market beyond clothing and increasing its brand recognition.

Thus, the 29th edition of Colombiamoda, Colombia’s Fashion Week® was inaugurated, the trade show that for three days will present the best of national talent, where designers of the stature of Isabel Henao and Andrés Pajón will display their most recent collections. Latin proposals full of color and innovation will reaffirm independence, the right to be different, and the way in which the industry allows them to connect with their being.

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