• The special edition of Colombiatex+Colombiamoda 2021 came as a stage to showcase initiatives with production processes framed in the care and preservation of the environment, and proposals that work with migrants, victims of conflict and indigenous communities.
• Enka, Sutex, Neomatic, Bee Surreal Swimwear, are part of the commercial sample of the event where each one exhibits its sustainable proposal from the environmental and social point of view.
- The special edition of Colombiatex+Colombiamoda 2021 came as a stage to showcase initiatives with production processes framed in the care and preservation of the environment, and proposals that work with migrants, victims of conflict and indigenous communities.
- Enka, Sutex, Neomatic, Bee Surreal Swimwear, are part of the commercial sample of the event where each one exhibits its sustainable proposal from the environmental and social point of view.
- Inexmoda, together with the local Governments of Antioquia and Medellin, continue to impact businessmen and entrepreneurs by transforming their business models.
July 2021. The special edition of Colombiatex + Colombiamoda 2021 is also the scenario to showcase initiatives with production processes framed in the care and preservation of the environment, also proposals that work with migrants, victims of conflict and indigenous communities, who are present to expose the possibility of producing without destroying. Consequently, the fair becomes a platform that connects and transforms but is also powered by these brands that offer innovation alternatives.
Sustainability from start to finish
Applying sustainable processes is one of the rigorous tasks that the fashion industry has been applying in its production processes. This is the case of Enka and Sutex, companies participating in the specialized trade show of Colombiatex+Colombiamoda 2021 and the Sustainability Route, which is responsible for highlighting these processes. Today, both brands are based on the manufacturing of fabrics, using recycled PET bottles as raw material.
Enka, a company with more than 50 years in the market, today has the capacity to transform more than 100,000 tons of PET per year. Converting it into fabric especially to make sportswear, underwear and swimwear. According to the company, its polyester filaments accelerate the biodegradability process so it does not take dozens of years for this to occur, instead in just three years the polyester has already degraded.
Similarly, Sutex is currently manufacturing its fabrics from plastic bottles, this way producing different types of fabrics, complementing their support of environmental causes for the care of marine ecosystems. The company has emerged for its digital printing, with more than 300 designs, in which it does not use a single liter of water.
Among the innovative proposals attending this special edition is Neomatic, a Colombian Company that began in 2017 and whose raw material is bicycle tires, one of the most polluting and least recovered waste. With the tires they design bags, backpacks, wallets, among other products. According to the brand’s premise, this initiative seeks to promote responsible consumption.
Thinking about the environmental impact is also a matter of the young generation, like 16-year-old Lolita Tobón, who created the brand Bee Surreal Swimwear, and who for the first time is part of this commercial platform through the Fashion Market. Through her brand she created a proposal that she calls: sustainable from beginning to end, since the designs of her swimwear are made with PET bottles. Also, she uses a scarf to pack her products because she does not want to generate any type of waste. To continue adding to the strategy of her business model she donates 8% of her sales to two social causes: a community to preserve bees and maintain pollination in ecosystems; and support to communities by a production of a documentary
“We are happy and proud of the commercial sample present in this special edition of Colombiatex+Colombiamoda 2021. Having projects oriented to sustainability from the environmental, economic and social point of view, promote not only a production transformation, but also moving to conscious and responsible consumption, as well as being promoters of change in society. It generates great satisfaction to be the showcase for these initiatives that are born in our country and are shown to the world,” said Sebastián Díez, Marketing and communication director at Inexmoda.
Undoubtedly, the sustainable line is transversal, and the fair is also joined by other non-sector brands such as Muverang, an electric mobility system that aims to promote the commitment of communities to ecological transportation. “Muverang is the alliance of three companies: Bancolombia, Celsia and Sura, a project that will provide ecological transportation solutions, that is, to offer well-being to people, competitiveness to companies and development to the city,” said Tomás López, business leader of electric fleets at Muverang.
Social impact as the transforming axis of fashion
For some time there has been talk that fashion must have a purpose and leave behind its existence focused only on consumption. A premise that has been the protagonist in this edition of Colombiatex + Colombiamoda 2021, not only from the catwalks and the story behind each one, but also from the brands that come to exhibit their garments and expose the talent and culture of various regions of the country. In this area it is worth highlighting the proposal of Thalitas, a company from Quibdó with a team made up of indigenous communities, who reflect their ancestry in each design, betting on the traditional without ceasing to be a fashionable proposal.
Also, integration between USAID, Inexmoda and ACDI/VOCA entities that joined forces around “Valiente”, a program that, through training, seeks to enhance the talents of Venezuelan migrants, Colombian returnees and/or victims of the armed conflict. The project has three main points: fashion as a service/tailoring, entrepreneurship and design. The participants receive support that allows them to strengthen their knowledge, prepare for the market and become more competitive. For this special edition, project participant Carmen Nava, a Venezuelan migrant, will have a runway show that takes place in the framework of El Cubo on July 29 at 6:00 p.m.
Strategic alliances, an opportunity to open new markets
The fair becomes a window for entrepreneurs of the Fashion System, who through the concepts learned have the opportunity to make strategic alliances and conquer new markets. Cases such as Proyecta, between the Government of Antioquia and Inexmoda, are an example of the importance of training and knowledge of a business model,these are factors that have allowed the growth of 200 small entrepreneurs in the department.
“Knowledge is key for businessmen and entrepreneurs to be able to enhance their proposals in the market, getting tools that they can apply to strengthen their chain value. From Inexmoda we have shown that entrepreneurs have the will to learn and are able to put into practice what is taught through all stages of the training process and ultimately this allows them to reach new markets and make successful businesses,” says Lorenzo Velasquez, Transformation and Knowledge Director at Inexmoda.
During this edition of the fair, 20 of the participants of Proyecta, a program of the Government of Antioquia and Inexmoda, have visited the special edition, a way to explore the most important international fair of the Fashion System in Colombia. Daniela Trejo Rojas, Secretary of Economic Development, Innovation and New Economies highlights the importance of these spaces. She says “this encourages the economic revival of Antioquia, in which they not only have the opportunity to learn from other brands, but to make theirs visible and through these relationships achieve new business opportunities in order to access new markets”.
Medellin´s city hall and Inexmoda with its programs Epica: Innovation Challenge and Productive Linking also joined Colombiatex+Colombiamoda 2021. Here entrepreneurs of each project have the opportunity to participate in this special edition from the business and fashion point of view, an opportunity to continue launching these companies with national and international markets.
“In Medellin we continue to give excellent news especially for our local entrepreneurs. Today precisely in Colombiamoda and Colombiatex are debuting 30 entrepreneurs accompanied by the local government, in the most important fair not only in the country but also in Latin America. What we do here is to connect opportunities with international markets to break borders and project Medellin’s talent to the world,” said Alejandro Arias, Secretary of Economic Development.
Innovative ideas for the textile industry
Technology knows no limits and this is demonstrated by printers brand Epson which arrives with the SureColor F6370, a high-performance dye sublimation equipment that offers professional quality using the powerful PrecisionCore® technology. With it, it is possible to customize cups, mugs, pillows, among others, guaranteeing an exceptional result to the design in terms of color and texture, which can be obtained in a few minutes.
“We are pleased to have these spaces that allow us to showcase our portfolio and a vision of the textile sector in Colombia. In addition, we can support the development of new talents in fashion and design and show how our technology faces new challenges and trends, through products that guarantee not only high quality and precision but also the well-being of the planet,” said Heisson Nessi, general manager of Epson Colombia.
All of these approaches highlight the diversity of initiatives present in the special edition of Colombiatex + Colombiamoda 2021. A scenario in which the actors of the Fashion System are betting on the transformation of the industry through innovation in social, environmental and technological areas.
Photo Gallery: https://galeria.inexmoda.org.co/