Colombiatex Digital 2021 the knowledge hub has begun: where is the future of fashion going?

Colombiatex Digital 2021 the knowledge hub has begun: where is the future of fashion going?

Inexmoda gets ready to start the Knowledge axis at Colombiatex Digital, a place to find out where the industry is going, with 50 industry experts who will be part of the masterclasses, workshops, consultancies, the Knowledge Pavilion and the Textile Forum. This event starts on Monday, January 25th to Friday, February 5th and you can

  • Inexmoda gets ready to start the Knowledge axis at Colombiatex Digital, a place to find out where the industry is going, with 50 industry experts who will be part of the masterclasses, workshops, consultancies, the Knowledge Pavilion and the Textile Forum.
  • This event starts on Monday, January 25th to Friday, February 5th and you can be part of it on colombiatex.com.
  • Trends, consumer behavior, fashion economy, creativity, productivity, communication and brand will be some of the contents that will allow the Fashion System to be at the cutting edge of how to face the challenges demanded by the industry.
  • The Knowledge Pavilion, an open-access stage, will feature brands such as ProColombia, Sectorial.Co, Fashion Snoops, Lafayette, RADDAR, Sneaker Society, Global Organic Textile Standar; and designers like Juan Pablo Socarrás and Mercedes Salazar.
  • This is how Colombiatex Digital is going: during the first week of the show, there were 29,000 visits on www.colombiatex.com; The Virtual Business Platform obtained nearly 1,000 confirmed business appointments between exhibitors and buyers, where the participation of countries such as: Colombia, Brazil, India, Ecuador and the United States stood out.

January 2021. Within the framework of Colombiatex de las Américas Digital 2021, Inexmoda gets ready to start the Trade Show’s knowledge axis, a virtual space to learn where the industry is going, through knowledge that will be shared by about 50 industry experts at the Masterclasses, Workshops, Consultancies, the Knowledge Pavilion and the Textile Forum. Experience this event from Monday, January 25th to February 5th on www.colombiatex.com.

“Inexmoda seeks to share the knowledge of experts in the fashion business through academic sessions so that our Fashion System can become more increasingly competitive. We have kicked off two weeks where the Trade Show becomes an epicenter of knowledge, delivering industry news and updates through different tools thanks to the participation of national and international experts. These industry experts will share with us information on how to be more strategic and assertive about what lies ahead for the future of the Fashion System”, stated Lorenzo Velásquez, Director of the Knowledge and Transformation Line at Inexmoda.

In order to be at the cutting edge and prepared on how to face the challenges demanded by the fashion industry, the Masterclasses, Workshops and Consultancies at Colombiatex Digital arrive to offer tools that allow entrepreneurs and solid business owners to apply them to their businesses such as: trends, consumer behavior, fashion economy, creativity, productivity, communication, brand, among others.

MASTERCLASSES: DIFFERENT CONVERSATIONS BASED ON GLOBAL REALITIES

The second week of the show will have six Masterclasses, starting with “Macro trends 2021-2022, anticipating change to inspire and innovate”, by the Inexmoda Knowledge team. A talk dedicated to understanding how the world is in constant transformation from political, social, economic and cultural contexts, thus giving us an opportunity to learn how these changes and problems affect consumer purchasing decisions and permeate the strategies of companies.

The agenda will continue with Camilo Herrera, founder of RADDAR Consumer Knowledge Group, who will present his conference “The new fashion economy”, a conversation where this expert invites you to study the current rules of the game, given the market changes that are taking place. A space to analyze and understand how to take actions correctly and make 2021 a much more efficient year from its market size.

The week will continue to be full of knowledge through other experts who will lead the Masterclasses, and they are: Alex Aldas, CEO of AldasBrand; SaraBe, founder and director of Berer Studio; Ana Beliza Mercado, expert in fashion design and communication and Jaime García, manager of Texmaquila S.A.S. To be part of this, you must visit us on www.colombiatex.com and buy your ticket for each conference, which has a cost of 80,000 pesos.

WORKSHOPS: CREATIVITY MEETINGS AT THE SERVICE OF THE FASHION SYSTEM

Colombiatex Digital will also offer spaces for creativity such as the eight workshops that are part of the show’s agenda. These moments are dedicated to implement new techniques and tools in a theoretical and practical way, so that each of the attendees can apply them according to the reality of their business. From February 1st, industry experts will be in charge of sharing their knowledge on Sustainability, Negotiations with Influencers, Sustainable Business Models, Finance and Digital Marketing. To access each workshop, attendees must purchase their tickets for 48,000 pesos on www.colombiatex.com.

CONSULTANCY: TAILOR-MADE SOLUTIONS ACCORDING TO THE NEEDS OF EACH COMPANY

During Colombiatex Digital, entrepreneurs of the Fashion System will have the opportunity to connect in a personalized way with twelve expert advisors on topics such as: Market Access, Retail, Consumer Behavior, Brand, Trends, Business Models and Digital Marketing. One on one conversations will take place from January 25th to February 4th in virtual or physical format. Here, Fashion industry players will be able to resolve business consultations for two hours, in order to make more accurate decisions according to the context of each company. Those interested can purchase their tickets on www.colombiatex.com, the cost per hour is 180,000 pesos.

THE KNOWLEDGE PAVILION – FREE UPDATES ONE CLICK AWAY

The traditional axis of Inexmoda Trade Shows that shares knowledge for free is the Knowledge Pavilion, which will be presented at Colombiatex Digital 2021 from January 25th to February 5th. 30 lectures given by experts from Colombia, Peru, Spain, Mexico and the United States are part of a broad academic agenda, which seeks to deliver content on the future of business, the competitiveness of the industry, value chain, strategy and fashion.

The Knowledge Pavilion will feature the participation of experts from companies such as ProColombia, Sectorial.Co, Fashion Snoops, Lafayette, RADDAR, Sneaker Society, Global Organic Textile Standar; and designers such as Juan Pablo Socarrás and Mercedes Salazar will also join us for this academic axis. On a daily basis, those who are passionate about the industry will be able to receive updates through www.colombiatex.com and be connected with the talks of important speakers.

THE TEXTILE FORUM: TRENDS FOR SPRING-SUMMER 2021

Colombiatex 2021 is the starting point for the commercial agenda of the Textile and Manufacturing industry. It has become a platform to know which textiles and supplies are arriving for the season, therefore, exhibitors and buyers access the Textile Forum through the Virtual Business Platform, a roadmap to discover the trends for the Spring-Summer 2021 season.

Starting on January 25th, exhibitors and registered buyers will receive 12 virtual conferences addressing topics such as, color, women’s clothing, men’s and children’s casual clothing, underwear, beachwear, denim, home and accessories. In addition, attendees will be able to see samples of textiles and supplies in the same Business Platform and photographs of products associated with the season.

BUSINESS: THIS WAS THE FIRST WEEK OF COLOMBIATEX DIGITAL

On January 18th, Inexmoda launched Colombiatex de las Américas Digital 2021, a trade show that has brought together national and international exhibitors and buyers, and those who are passionate about the fashion industry through www.colombiatex.com. This is the meeting point to get updates on business related matters, trends and knowledge.

The first week of Colombiatex Digital received 29,000 visits through www.colombiatex.com. The Virtual Business Platform, a place where buyers and exhibitors meet to energize the industry’s economy, obtained nearly 1,000 confirmed business appointments, where the participation of countries such as: Colombia, Brazil, India, Ecuador and the United States stood out.

Currently, the business hub of Colombiatex Digital has 250 exhibiting companies from 17 countries that make up the commercial exhibition with the participation of different categories, where Brazil stands out with 15 textile companies and Italy with 28 machinery companies.

Colombiatex de las Américas Digital 2021 will continue until February 5th on www.colombiatex.com. The second week of the show began with a robust academic agenda and will continue to generate interactions based on the business component along with fashion trends, sustainability, biosafety, technology and innovations.

*** More information: (+57) 320 727 7619 / rrpp@inexmoda.org.co

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