Colombiatex Digital 2021 started today: the first step of Inexmoda’s economic reactivation plan.

Colombiatex Digital 2021 started today: the first step of Inexmoda’s economic reactivation plan.

Inexmoda welcomes Colombiatex Digital 2021, the first step of its economic reactivation plan for the Fashion System, which will take place from Monday, January 18th to Friday, February 5th on www.colombiatex.com. The Virtual Business Platform will have the participation of 240 exhibitors from Colombia, Spain, India, Peru and Italy, and more than 2,000 buyers from

Inexmoda welcomes Colombiatex Digital 2021, the first step of its economic reactivation plan for the Fashion System, which will take place from Monday, January 18th to Friday, February 5th on www.colombiatex.com.

The Virtual Business Platform will have the participation of 240 exhibitors from Colombia, Spain, India, Peru and Italy, and more than 2,000 buyers from countries such as Mexico, the United States, Ecuador and Peru.

The Sustainability and Biosecurity Path will highlight the companies that incorporate the following components: the use of recycled yarns, water reuse, eco-friendly printing, recycling of plastic and antiviral textiles.

The Trends and Innovations section will present new developments and technologies for the industry through videos, articles and live interviews broadcasted on Inexmoda’s social media platforms.

The Knowledge Pavilion will offer 30 free conferences by expert speakers from Colombia, Peru, Spain, Mexico and the United States.

All visitors will be able to enjoy the Masterclasses, Workshops and Online Consultations with experts who will guide them in every step of the way with the implementation of different strategies.

January 2021. Inexmoda welcomes Colombiatex 2021 Digitally, the first step in its economic reactivation plan for the Fashion System, which will take place from Monday, January 18th to Friday, February 5th on www.colombiatex.com. The trade show, which represents the largest event in Latin America for the Textile-Clothing Production sector in terms of supplies, textiles and machinery, will be held digitally and it will have the participation of 20 countries highlighting innovations in sustainability and biosecurity.

“Our objective from Inexmoda for 2021 is very clear: as an institute we are responsible for contributing to the economic reactivation of the country. We will do this through a structured plan that includes initiatives to promote tourism, guide and support entrepreneurship, strengthen business relationships, and of course, generate events and business platforms that stimulate the economy, such as Colombiatex 2021 Digitally. We aim to generate business, but also to strengthen the knowledge of entrepreneurs about the digital world, “said Carlos Eduardo Botero Hoyos, Executive President of Inexmoda.

The institute highlighted the importance of carrying out the Trade Show as a way of motivating businesses and the economy. According to the Inexmoda-Raddar Fashion Observatory, since May the fashion consumption figures indicate a rapid recovery of the Fashion System in the expenditure of Colombians. Additionally, initiatives such as Black Friday, the no Sales Tax Day and the advance payment of all end of year bonuses, also contributed to the Fashion System having a positive end of the year in sales. This is how Colombiatex 2021 Digitally becomes a scenario that continues to promote economic recovery, where fashion brands will be able to stock up, do business and prepare their collections for the first half of the year, where mothers and fathers’ seasons stand out.

 

Businesses in the digital world

Colombiatex 2021 Digitally will have a Virtual Business Platform on www.colombiatex.com, where exhibitors and buyers will have the opportunity to meet for virtual business meetings and commercial presentations. There will be about 240 exhibitors participating from countries such as Colombia, Italy, India, Brazil and Spain, who will have the opportunity to expose their new developments and innovations, in categories such as, textiles, supplies, fibers and yarns, chemicals, machinery and full package.

During the event, 2,000 buyers from around the world will be able to navigate the Virtual Business Platform, visit the profile of each exhibitor to initiate commercial relationships and, if required, they can also request product samples from exhibitors, which will be sent through DHL, the official Courier of the event. This edition of Colombiatex 2021 will feature 65 different groups of national buyers from regions within Colombia, such as Antioquia, Cundinamarca, Risaralda, Valle del Cauca and Santander.

At the international level, 13 international groups of buyers will connect with the event from countries such as Ecuador, the United States, Mexico and Peru. This process of inviting international buyers has the support of ProColombia, which has managed to mobilize 190 companies from 20 countries to attend the trade show.

“This is a very special edition of Colombiatex, as it will be the first time to take place completely digitally. The dynamics of any trade show in this format are completely different from that of a physical event: exhibitors and buyers require our in-depth assistance and data analysis becomes essential. We have high expectations to generate businesses through the business appointments and interactions that are made on the Virtual Platform. We want to see negotiations between exhibitors and buyers that can include the exchange of samples and commercial conditions”, said Leonor Hoyos, Director of Trade Shows at Inexmoda.

Sustainability and biosecurity: the new commandments

In a world questioned by the impact that humanity generates on the environment, and the health of the species that is currently exposed to a pandemic, Sustainability and Biosecurity become the new commandments of society and especially of business relationships. They are definitely terms that are not seasonal, but rather they are here to define the way society acts.

This is why Colombiatex 2021 Digitally, will highlight business developments and innovations that are implemented in companies participating in the Sustainability and Biosafety Path. This path, which can be experienced for free on www.colombiatex.com, is a directory of brands that are committed to reducing their impact on the environment and developing products that protect people’s lives. Visitors will find all brands grouped according to their focus of action: use of recycled yarns, water reuse, eco-friendly printing, recycling of plastic and antiviral textiles.

Fashion and innovations are born in textiles and supplies

Although fashion is clearly experienced in fashion weeks such as Colombiamoda, trends are really born in textiles and supplies that are presented at trade shows such as Colombiatex Digitally. That is why, on the Virtual Business Platform, buyers and exhibitors will be able to enjoy the Textile Forum, an online area where trends for the Spring-Summer 2021 season will be announced. It will begin at the end of January and will end in July of the same year, through conferences and photographs of products associated with the season.

In addition, the Trends and Innovations section will be the showcase where new developments and technologies for the industry will be presented through videos, articles and a wide program of live interviews that will be broadcasted on Inexmoda’s social media platforms. This will disclose the behind the scene industry cameras and cutting-edge releases.

Knowledge without borders: The Knowledge Pavilion, Masterclasses, Workshops and Online Consulting

For Inexmoda, the key to business success is given by the ability of companies to translate knowledge into strategies that allow them to be more competitive. This is why, at Colombiatex Digitally, visitors will be able to enjoy the Knowledge Pavilion, a free place available at www.colombiatex.com, where 30 speakers will deliver valuable content for the Fashion System community on the future of businesses, competitiveness of the industry, the value chain, strategy and fashion. Since the digital world has no borders, the Knowledge Pavilion will offer conferences by experts from Colombia, Peru, Spain, Mexico and the United States.

In addition, event attendees will be able to experience the Masterclasses and Workshops by experts, who will guide them through practical exercises, in order to deliver methodologies that business owners and entrepreneurs can implement in their own businesses around Digital Marketing, Productivity, Innovation, Internationalization and Macro trends. Some of these experts will be available for online consultation sessions during the trade show to look after and guide entrepreneurs who might need help in a personalized way. Online Masterclasses, Workshops and Consultancies are available for sale at www.colombiatex.com.

This is how Inexmoda is preparing to promote the Fashion System through a complete agenda of content that will be enjoyed during the next three weeks of Colombiatex 2021 Digitally, which will be all about Businesses, Knowledge and Trends, at www. colombiatex.com.

*** More information: (+57) 320 727 7619 / rrpp@inexmoda.org.co

Webmaster e-core
ADMINISTRATOR
PROFILE

Entradas relacionadas