Colombiatex digital 2021 came to an end, contributing to the economic reactivation of the fashion industry

Colombiatex digital 2021 came to an end, contributing to the economic reactivation of the fashion industry

The 33rd edition of Colombiatex de las Américas Digital 2021, a commitment made by Inexmoda in an effort to support the economic reactivation of the fashion industry, has now ended. 69,000 people, from countries such as Ecuador, Peru, the United States and Mexico attended the digital event. The Business Platform had 261 exhibitors from 15

  • The 33rd edition of Colombiatex de las Américas Digital 2021, a commitment made by Inexmoda in an effort to support the economic reactivation of the fashion industry, has now ended.
  • 69,000 people, from countries such as Ecuador, Peru, the United States and Mexico attended the digital event.
  • The Business Platform had 261 exhibitors from 15 countries. We also had 3,300 buyers from 28 countries, where 1,400 business appointments and nearly 10,000 commercial contacts were obtained.
  • 104 companies presented developments in sustainable products and processes and 42 other companies launched their product lines in biosecurity.
  • The Knowledge Pavilion offered 33 free lectures and conferences, for which 8,400 visitors attended.
  • The Masterclasses, Workshops and Online Consultancies had 780 participants.
  • Inexmoda announced the next steps in its economic reactivation plan that consists of having trade shows for 2021 and 2022, as well as business transformation programs to strengthen the competitiveness of the Fashion System.

February 2021. The 33rd edition of Colombiatex de las Américas Digital 2021 has now ended. Inexmoda’s commitment to the support of the economic reactivation of the fashion industry, which was carried out for the first time in a completely digital format, brought together buyers, exhibitors and those passionate about the industry to connect for three weeks through business, trends and knowledge.

The event, which took place between January 18th and February 5th, 2021, allowed 69,000 people from countries such as Ecuador, Peru, the United States and Mexico, to meet on www.colombiatex.com in order to find business and networking opportunities.  The attendees also enjoyed learning about the latest trends in fashion, sustainability, technology and the innovation being used by the industry; in addition to staying up to date regarding the future challenges that we might face in this sector.

“Colombiatex Digital accomplished its objective as the first step of our economic reactivation plan for the fashion industry, and despite the current pandemic conditions, businesses were activated in a key month for beginning of the year sales. The Fashion System key players now know the trends of the industry, which will remain visible through the digital channels that Colombiatex 2021 made available to them. In addition, the event ratified our commitment and message of optimism for the industry in a moment when it most needs it”, assured Carlos Eduardo Botero Hoyos, Inexmoda executive president.

 THE TEXTILE AND SUPPLY BUSINESSES IN THE DIGITAL AGE

At Colombiatex Digital 2021, the business dynamics had 261 exhibitors from around the world from 15 countries such as Italy, India, Brazil, the United States and of course Colombia. On a national level, regions such as Antioquia, Cundinamarca, Valle del Cauca and Santander, stood out for their participation in the event as exhibitors.

Regarding buyers, Colombiatex Digital 2021 had the participation of 3,300 entrepreneurs; Colombia had the largest participation in this front with 2,900 buyers from regions such as Antioquia, Cundinamarca, Valle del Cauca and Atlántico. Regarding the participation of international buyers, 400 entrepreneurs and business owners from 28 countries such as Ecuador, the United States, Mexico, Costa Rica, Peru and Guatemala joined this initiative to begin commercial relations with the exhibitors of the event.

The virtual business meetings achieved 1,400 effective appointments between exhibitors and buyers, who were mainly interested in categories such as: textiles, full packages, specialized services and supplies for production. Additionally, the business platform enabled all those who were connected on it, to interact with one another, thus generating nearly 10,000 effective contacts from the networking established within the business platform through conversations via chat and video calls, seeking new opportunities for the Textile – Clothing market.

“Colombian fashion continues to position itself strongly worldwide thanks to its designs, quality, delivery times and flexibility in production volumes. In cooperation with Inexmoda, we will continue to support this business community that has already been showing signs of recovery through exports, which shows that our economic reactivation plan, where we have prioritized the fashion industry, is generating positive results”, said Flavia Santoro, president of ProColombia.

Those who attended the business component of the trade show, also had the opportunity to experience the Textile Forum, where through 12 different conferences, approximately 1,700 people learned about what is coming for the Spring-Summer 2021 season from trends in color, textiles and supplies. Thanks to this shared knowledge, Colombiatex Digital became a roadmap in the know-how related to the fashion trends for the collections that are being created in the first half of the year.

 COLOMBIATEX CALLED FOR SUSTAINABILITY, BIOSECURITY AND INNOVATION

The environment requires the fashion industry, the second most polluting and consuming industry in the world, to develop products that reduce their impact on the environment. In addition, the current pandemic situation raised awareness about the importance of protection products for humans.

For this reason, the Colombiatex Digital Sustainability and Biosafety Route had 104 exhibitors who launched their sustainable innovations and developments within the framework of Colombiatex Digital. Among the proposals, three trends in sustainable production were emphasized: environmentally friendly materials; the reuse of water as the fashion industry is the second in consumption of water in the world; and saving energy in the production chain.

From the biosecurity side, 42 companies presented their new developments, which they have begun to create to meet the demands caused by the need to protect human health. Fabrics with antiviral technology that mitigate COVID-19 contamination, the portfolio of organic products, supplies and equipment for disinfection; and reusable, candle-proof, water-resistant masks; were some of the proposals that were part of the commercial exhibition of Colombiatex Digital.

On the other hand, the trade show was also a stage to learn about the innovations and technologies that the Textile-Clothing industry has applied to generate greater efficiency and reduce costs within its production processes. Trends such as: process automation, 3D design, high performance textiles and productivity showed the high technology implied in the fashion business. These developments were also featured through an extensive Instagram Lives agenda, which now has more than 70,000 views.

 KNOWLEDGE THAT CROSSED INTERNATIONAL BORDERS

The event offered knowledge in different formats for business owners, entrepreneurs and those passionate about the fashion industry. The first was the Knowledge Pavilion where 33 free conferences took place, which were all broadcasted through www.colombiatex.com.  8,400 visitors had the opportunity to learn about what is coming to the fashion industry in terms of sustainability, fashion trends, digital marketing, consumer behavior, entrepreneurship and others.

Additionally, the trade show had 6 masterclasses, 7 workshops and 12 online consultations, that managed to train 780 attendees, who learned through the different experts from the Fashion System on topics such as macro trends, fashion economics, communication, creativity, business models, finance, among others.

This edition of Colombiatex Digital was possible thanks to the Mayor’s Office of Medellín, TeleMedellín as the official channel, ProColombia, Protección, Banco de Bogotá, Proelásticos and Teleantioquia, whom together with Inexmoda and the pooling of efforts, made this special edition’s trade show a reality.

 WHAT IS NEXT IN INEXMODA’S ECONOMIC REACTIVATION PLAN?

Once again, Colombiatex de las Américas opened the business calendar of the Textile-Clothing industry in 2021 and expanded the perspective of entrepreneurs in terms of business, trends and knowledge for the first time through digital platforms.

Inexmoda will continue firmly to support the economic reactivation of the fashion industry, where our trade shows will play a very relevant role: Colombiatex de las Américas 2021 in physical version, for which Inexmoda will announce the dates soon; Colombiamoda 2021, Colombian’s Fashion Week that will take place from July 27th to 29th; and Heimtextil Colombia, which, due to different delays in dates in the agenda of international textile, decoration and home trade shows around the world, ours will take place from April 26th to 28th, 2022.

In addition, Inexmoda will continue to strengthen the community and business networks through programs such as Valiente, which works with communities’ victims of the Colombian armed conflict and Venezuelan migrants, Épica: Reto de Innovación, to strengthen Colombia’s fashion entrepreneurship, and Encadenamientos Productivos Formales (Formal Productive Chains), to strengthen the productivity of the industry in the country.

*** More information: (+57) 320 727 7619 / rrpp@inexmoda.org.co

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