Colombiamoda 2019 is transformed and invites the fashion system to confront the challenges of the Fourth Industrial Revolution

Colombiamoda 2019 is transformed  and invites the fashion system to confront the challenges of the Fourth Industrial Revolution

More than 30,000 m2 of commercial exhibits and nearly 570 exhibiting brands will be part of Colombiamoda 2019 + Textiles2.

  • Colombiamoda, Colombia’s Fashion Week® is transformed at its 30th special edition. From July 23 to 25, the trade show will be renewed from business, fashion, and knowledge to experiences.
  • Through the “Connect Knowledge” concept, various disciplines will be connected to face the challenges brought by technological advances, new market dynamics, and information. In this way, the Fashion System is preparing for the Fourth Industrial Revolution.
  • More than 30,000 m2 of commercial exhibits and nearly 570 exhibiting brands will be part of Colombiamoda 2019 + Textiles2.

May 2019 Inexmoda, the knowledge center of the Fashion System that for more than 30 years has created connection spaces, opportunities for relationships, transformation, and knowledge for driving evolution of industry players, arrives with Colombiamoda, special edition number 30 this year, a renewed trade show that aims to prepare the Fashion System to be one of the main engines of the Fourth Industrial Revolution.

During July 23, 24, and 25 at Plaza Mayor, Medellin, Colombiamoda, Colombia’s Fashion Week® will be lived, connecting various audiences from business, fashion, and knowledge to experiences, inviting them to be part of a conversation in which the industry is preparing to respond to the challenges brought by technological advances, new market dynamics, and information.

“Currently, Medellin is the epicenter for Colombia and Latin America where the Center of the Fourth Industrial Revolution is being developed, a moment in which new technologies impact economic and industrial development. The Fashion System is no stranger to this reality, so at Inexmoda we are transforming Colombiamoda into a space that will project the industry for this moment, gathering components such as technology, creativity, and talent on the same platform. This year we want to continue contributing to the construction of a competitive, productive, and sustainable industry,” said Carlos Eduardo Botero Hoyos, President of Inexmoda.

A RENEWED TRADE SHOW: COLOMBIAMODA 2019

Every year Inexmoda proposes a concept with which it presents innovations of the Fashion System, creating through it various connection links for its actors. This year, “Connect Knowledge” will invite all to explore the virtues of various disciplines in order to contrast knowledge that allows for better results. For this, spaces such as the Concept Market are proposed, connecting the end consumer with Fashion System brands whose design proposals reflect a Tropical Urban concept, bringing together the essence, freshness, jovial-cheerful-and optimistic attitude that characterizes the tropics and the colors, aroma, and music of the city.

On another hand, Colombiamoda Digital will be an environment dedicated to new channels the Internet has placed at the service of retail. There, brands can activate their digital strategy and inform their consumers of the advantages and possibilities offered by this medium, as–according to AF International–by 2019 30% of retails will experience digital transformation. Within Concept Market and Colombiamoda Digital, more than 20,000 consumers are expected to be invited by the brands that will participate on these stages.

This year, the Commercial Exhibition will be divided into Women’s, Men’s, Children’s, Mixed, Footwear and Leather goods markets, easing purchase decisions and mobility through the Trade Show venue for distributors, marketers, wholesalers, department stores, and specialized buyers.

As a proposal for generating fashion experiences, Private Showrooms will allow discovery–from commercial and emotional points of view–of brand and designer proposals to specialized buyers and exhibitors.

BUSINESS, EMPOWERING COMPONENT OF THE TRADE SHOW

This year Colombiamoda + Textiles2 will have nearly 570 exhibiting brands in more than 30,000 m2 of commercial exhibition and experiences, where about 12,000 buyers will gather: 1,500 international and 10,500 national from more than 50 countries, including Colombia, Ecuador, the United States, Mexico, Peru, and others. This is thanks to the important management of Inexmoda in hand with ProColombia and other important allies at national and international levels.

With the aim of facilitating, streamlining, and creating efficient business appointments, the Trade Show will feature the business platform, a tool where buyers can schedule their appointments with exhibitors according to their interests prior to the Trade Show, thus obtaining more assertive appointments.

Parallel to Colombiamoda and in the same venue, the Textiles2 trade show will take place–a specialized commercial platform for producers and marketers of textiles, supplies, and full package. This year the focus of the space will be technical textiles, an opportunity for exhibitors and buyers to renew and project, since digitalization involves more intertwining of knowledge with challenges posed by the 4.0 revolution, ensuring that, between 2019 and 2025, it will be vital to understand data and implement it in the market for responding to this knowledge with technology.

FASHION, A STANDARD IN BUSINESS MODELS

During this edition of Colombiamoda 2019 the catwalks, in addition to connecting consumers with the latest trends, will be responsible for materializing the talent and dreams of Colombian designers.  

There will be more than 50 proposals where designers and commercial brands such as Beatriz Camacho, Renata Lozano and Andrés Otálora will be included in the Chevrolet Fashion Night program; the AVON Foundation with Andrés Pajón; the City of Medellín with Epic: Innovation Challenge; Carlo Carrizosa; Pink Filosofy; Banco de Bogotá + El Tiempo with MEV (line by designer Maria Elena Villamil); Éxito + Ancestral Masters + FUCSIA + Artesanías de Colombia with Juana Acosta; Pasarela Alma: Bronzini + Isabel Henao; and Havaianas by Alexandra Bueno.

On the other hand, talented young people will exhibit their proposals through the catwalks by the Pontifical Bolivarian University (UPB), the Andean Area and Young Creators of the Colombian Collegiate. In addition, the 15 student finalists who participated in the Latinoamérica Habla contest will show visitors their design proposals, as well as emerging talents that will participate at the Trade Show in places such as El Cubo and Non Stop Moda a la Colombiana.  Additionally, there will be 12 national designers who are part of the UNIQUE – Designer Seal project carried out by Inexmoda, ProColombia, and FedEx. These designers will exhibit their proposals within a showroom visited by specialized buyers from Latin America, the United States and Europe, since its products respond to the needs of the international market.

Each fashion moment will be accompanied by AVON who will be, for the second consecutive year, the official make-up artist of Colombiamoda, Colombia’s Fashion Week®. They will be in charge of imposing colors, aromas, and innovative textures in all the runways of the Trade Show, placing their experience in trends, makeup, and innovation at the service of the Fashion System, achieving great results in conjunction with the designers.

For its part, Vogue Talents Corner, the space of the Trade Show that welcomes designers, clothing, and jewelry with a designer’s seal, will host Mia Mulatta, Khbeis, Vásquez and García, ZUT, and Michelle Mejia Atelier as designers; and Alejandra Valdivieso, Adriana Tinoco, Faoba Joyas, Krystel, Laura Cabrera, and Oriana Miranda as jewelry proposals.

 KNOWLEDGE THAT TRANSCENDS BORDERS

Together with the Pontifical Bolivarian University, the Inexmoda-UPB Knowledge Pavilion arrives again, a stage where the future of the Fashion System is written. On this occasion it will present around 16 conferences and 6 workshops on disruption in business and consumer models.

The Inexmoda-UPB Knowledge Pavilion will show how knowledge about technology, sustainability, and new business models is connected with the consumer, seeking to prepare the Fashion System, from a knowledge standpoint, for the Fourth Industrial Revolution.  The Metropolitan Theater will be the place where these free lectures will be held in person, as well as being transmitted via streaming by Telemedellín.

As in previous years, the Trends Forum opens an experiential space that aims to provide information on key lifestyles for the Autumn – Winter 19/20 season according to research by Inexmoda and its ally, Fashion Snoops. Additionally, the Prospective Forum is an innovation where the end consumer will connect with individual experiences that will take him to discover the present and future of the consumer, sustainability, and technology.

The invitation of Inexmoda is to Connect Knowledge surrounding issues such as consumer transformation, community, technology, individuality, identity, and how these changes in the dynamics of consumption demand that brands and their business models be transformed.

Once again Colombiamoda, Colombia’s Fashion Week®, will continue positioning itself on the radar of Colombia and the world as an entity committed to challenges demanded by the industry, and in accordance to realities that permeate the environment. It is for this reason that business, fashion, knowledge, and experiences all meet in the same place, to open the eyes of the Fashion System and connect them with the future required by consumers.

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